Job description for SDR Inbound at Satrio Consulting
SDR (Inbound)
● 2–3 years of experience in inbound SDR, BDR, customer-facing, or sales support roles (preferably tech, SaaS, IT, or cybersecurity).
● Demonstrated discipline in fast response times and high-volume lead follow-up.
● Strong verbal and written communication in Bahasa Indonesia and English.
● Comfortable with CRM, marketing automation platforms, and inbound lead workflows.
● Strong organizational skills and ability to prioritize across many simultaneous conversations.
● Curiosity about cybersecurity, intelligence, and enterprise technology.
Preferred
● Prior inbound SDR experience at a SaaS, cybersecurity, or B2B technology company.
● Familiarity with marketing automation tools (HubSpot, Marketo) and lead scoring models.
● Exposure to enterprise procurement cycles in regulated industries.
JobDesc
1. Speed-to-Lead & Inbound Qualification
● Respond to every marketing-sourced lead within target SLA (under 60 minutes during business hours).
● Conduct initial qualification conversations to understand the prospect's role, organization, current challenges, and buying intent.
● Apply qualification frameworks (BANT, MEDDIC) consistently across inbound conversations.
● Identify and disqualify out-of-fit leads quickly to protect AE time.
2. Meeting Conversion & Handover
● Book qualified meetings for the Business Development Team based on lead profile.
● Provide complete handover briefs: prospect background, discovery notes, pain points, and recommended next steps.
● Ensure no qualified lead is dropped or stalls during handover.
3. Marketing Collaboration & Feedback Loop
● Work closely with the Head of Growth to feed back lead quality insights by campaign, channel, and persona.
● Identify which campaigns produce qualified opportunities versus noise.
● Support marketing campaign launches by coordinating outreach timing and follow-up sequences.
4. CRM & Lead Lifecycle Management
● Own MQL-to-SQL (Marketing Qualified Lead; Sales Qualified Lead) conversion data in CRM: source, status, response time, qualification outcome.
● Maintain accurate lead records, opportunity creation, and handover tracking.
● Report weekly on inbound performance: response time, qualification rate, meeting conversion, pipeline contribution.
5. Content & Conversation Quality
● Use Zentara' s positioning, case studies, and product knowledge to deliver substantive first conversations.
● Personalize outreach with relevant industry, regulatory, or threat-landscape context.
● Represent Zentara's brand with the same professionalism shown to senior stakeholders.
6. Outbound Sales Support (When Needed)
● Build targeted account lists across enterprises (financial services, energy, telecom, conglomerates), government ministries and SOEs, and government contractors.
● Execute multi-channel outbound campaigns: cold email, LinkedIn, phone, and personalized video.
● Research each account's structure, recent news, regulatory pressures, and cybersecurity posture before reaching out.
● Maintain consistent daily activity volume to meet weekly and monthly meeting targets.
