Job description for Sales Representative (GT Channel) at KAROFI GROUP JOINT STOCK COMPANY
JOB SUMMARY
Responsible for expanding the traditional trade distribution network, including electronics stores (Toko Elektronik), traditional dealers, and wholesalers. The role focuses on driving consistent sales performance, optimizing product distribution and market coverage, and managing cash flow and accounts receivable across the assigned dealer network.
KEY RESPONSIBILITIES
1. Distribution Network Development & Sales Growth (Sell-in)
- Identify, approach, and negotiate distribution agreements with traditional electronics stores (Toko Elektronik), wholesalers (Grosir), and Tier 1 and Tier 2 dealers within the assigned territory.
- Take ownership of achieving monthly, quarterly, and annual sales targets (KPIs).
- Implement pricing strategies, trade discounts, promotional campaigns, and sales incentive programs to encourage dealer purchases in accordance with company policies.
2. Retail Sales Development & Product Visibility (Sell-out & Visibility)
- Support dealers in driving product sell-out by providing sales solutions and delivering product training to in-store sales staff.
- Monitor and ensure compliance with product display standards at retail outlets, including POSM, storefront placement, catalogues, and standees, to maximize brand visibility.
- Coordinate with the Marketing team to organize roadshows, product demonstrations, trial programs, and local activation activities around dealer locations.
3. Credit Control & Cash Flow Management
- Monitor dealer credit limits and payment terms, and coordinate with the Accounting team to ensure timely collection of outstanding payments.
- Assess the credibility and payment capacity of each dealer before recommending credit facilities or payment term extensions.
4. Market Research & Business Relationship Management
- Gather and report competitor intelligence, including selling prices, trade discount policies, new product models, and promotional activities.
- Build and maintain strong, long-term business relationships with electronics store owners (Pemilik Toko).
- Prepare regular daily, weekly, and monthly reports on store visits (Call Plan / Journey Plan), conversion rates, and sales performance.
JOB REQUIREMENTS
- Experience: Minimum 3–5 years of experience in General Trade (GT) Sales, including at least 2 years of direct experience in the home appliances, consumer electronics, or water purifier industry in Indonesia.
- Industry Network: An established network of relationships with Toko Elektronik owners and home appliance dealers in Jakarta or surrounding provinces.
- Skills: Strong commercial negotiation and complaint-handling skills, with proven capabilities in sales route planning and accounts receivable management.
- Languages: Fluent in Bahasa Indonesia (mandatory) with good English communication skills.
- Mobility: Willingness to conduct daily field visits, spending approximately 70–80% of working time in the market. Must have personal transportation and a valid Indonesian driving license (SIM C / SIM A).
- Personal Attributes: Energetic, proactive, positive attitude, and eager to learn and grow.
COMPENSATION & BENEFITS
- Base Salary: Competitive salary based on experience and market benchmarks in Indonesia, ranging from IDR 7,000,000 to IDR 10,000,000 per month.
- Commission & Incentives: Attractive monthly, quarterly, and annual KPI-based sales incentives, with uncapped earning potential based on sell-in and sell-out performance.
- Allowances: Fieldwork allowance and transportation/fuel allowance of IDR 100,000 per working day.
- Statutory Benefits: BPJS Ketenagakerjaan and BPJS Kesehatan in accordance with Indonesian regulations, plus the mandatory religious holiday allowance (THR).
- Career Development: Clear career progression opportunities toward an Area Sales Manager position as the distribution network expands.
