Job description for Sales Manager (B2B HORECA Trade) - Jakarta at PT Mulia Jaya Abadi
Key Responsibilities:
- Develop and execute the national sales strategy, setting targets by region, channel, and distributor
- Lead, coach, and manage a team of Sales Executives, setting KPIs and conducting regular performance reviews
- Build, manage, and grow relationships with distributors, wholesalers, and key retail accounts across Indonesia
- Identify and onboard new distribution partners and expand FLO's presence in underserved regions
- Monitor sales performance (volume, revenue, market share) against targets and adjust strategy as needed
- Prepare and present regular sales reports and forecasts to senior leadership
- Coordinate closely with the Marketing Manager to align promotional campaigns with sales pushes
- Negotiate trade terms, pricing, and promotional agreements with key accounts and distributors
- Monitor competitor activity, pricing, and market trends within the syrup/powder beverage category
- Travel as needed to visit distributors, key accounts, and regional teams across Indonesia
Requirements
- Minimum 5-7 years of sales experience, including at least 2-3 years in a sales management role
- Proven experience managing distribution networks and key accounts, ideally in F&B, FMCG, or beverage categories
- Strong leadership skills with a track record of building and motivating high-performing sales teams
- Deep understanding of the Indonesian retail/distribution landscape (traditional trade, modern trade, e- commerce)
- Excellent negotiation, analytical, and reporting skills
- Fluent in Bahasa Indonesia; professional working proficiency in English
- Willingness to travel domestically as required
