Job description for Sales Executive at nui healthy food
UI Healthy Food is a fast-growing healthy food brand in Bali with multiple outlets, a central kitchen, and an active franchise expansion plan. We serve the gym community, health enthusiasts, and professionals who eat with intention. This role exists for one reason: revenue growth. You will build and close partnerships with gyms, fitness studios, corporate offices, and communities that align with NUI's positioning. You pitch, you negotiate, you close. Then you execute and follow through.
Key responsibilities
Identify and build relationships with gyms, pilates studios, yoga spaces, CrossFit boxes, and corporate offices across Bali
Pitch collaboration formats — co-promotions, exclusive menus, meal plan programs, member discounts — and close partnerships
Develop and grow NUI's catering revenue by targeting offices, fitness events, retreats, and private corporate clients
Manage the full cycle from first contact to closed order, coordinating with the kitchen and ops team for execution
Organize on-ground activations — pop-ups, sampling events, gym collaboration days — that drive direct customer acquisition and brand visibility
Plan activations, coordinate logistics, and measure results
Maintain an active and honest sales pipeline with every lead tracked and every follow-up scheduled
Report weekly to the founder with pipeline updates, closed deals, and next-week targets
About you
Minimum 2 years experience in sales, business development, or account management
Demonstrated track record of closing deals — not just generating leads
Strong verbal communication and negotiation skills in both Bahasa Indonesia and English
Comfortable with offline meetings, door-to-door outreach, and direct pitching
Owns their pipeline — does not need to be chased to follow up
Based in Bali or willing to relocate immediately
Result-driven, measuring success by deals closed and pipeline advanced
Ownership mentality and ability to find solutions when deals are stuck
Disciplined in follow-up with a system for tracking every lead
High energy in person and confident in pitching
