Job description for SALES EXECUTIVE (HORECA) at PT Pandurasa Kharisma
Position Purpose
Achieve sales targets in the HORECA segment (Hotel, Restaurant, Catering) by building relationships, managing accounts, and ensuring product availability and proper usage.
Key Responsibilities
- Prospecting & acquisition: identify and open new outlets (hotels, restaurants, cafes, catering, bars) within the assigned area.
- Account management: conduct regular visits to existing clients, handle needs and complaints, and maintain loyalty.
- Target achievement: meet sales targets (volume/value), distribution goals, and other KPIs (e.g., number of active outlets).
- Presentation & negotiation: present products, conduct demos/offers, negotiate pricing, promo programs, listing fees, and payment terms.
- Order & distribution: take orders and coordinate with logistics/warehouse teams to ensure timely and accurate delivery.
- Merchandising: ensure product display, menu placement, serving standards (for ingredients/beverages), and adequate stock.
- Reporting: prepare visit reports, daily/weekly sales reports, competitor activity, and market feedback
- Collection: monitor receivables and assist with collection process per SOP.
- Event support: support promotions, food tastings, outlet staff training, or HORECA events
Qualifications
- Minimum Bachelor’s degree in any field (business/food tech preferred)
- Sales experience, especially in HORECA/FMCG/food service, is a plus
- Strong HORECA outlet network, good communication and negotiation skills, target-driven
- Valid driver’s license and willing to work in the field
