Job description for sales & marketing at Micro Mindfulness
Sales & Marketing
B2C Sales & Brand Partnerships | Micro Mindfulness
Location: Jakarta, Indonesia (Hybrid, with attendance at offline events as required)
Compensation: Competitive Base Salary + Attractive Sales Commission
About Micro Mindfulness
Micro Mindfulness is a holistic wellness company dedicated to making wellbeing more accessible, practical, and meaningful in everyday life.
Through our three core pillars—Movement, Nutrition, and Mental Wellbeing—we create curated wellness experiences, community events, workshops, retreats, and digital wellness solutions for individuals, communities, and brands.
We're looking for a proactive, commercially minded Sales & Marketing who knows how to turn opportunities into meaningful partnerships, experiences, and revenue.
Key Responsibilities
1. B2C Sales & Revenue Generation
- Drive B2C sales across Micro Mindfulness's wellness products, services, events, and digital offerings.
- Achieve monthly sales and revenue targets established by the company.
- Actively identify, prospect, nurture, negotiate, and close sales opportunities.
- Sell a diverse range of wellness offerings, including:
- Offline wellness sessions and experiences
- Workout and movement classes
- Movement, nutrition, and mental wellbeing talks
- Wellness workshops and curated programs
- Community events and retreats
- Online wellness subscriptions and digital products
- Identify cross-selling, upselling, and repeat-purchase opportunities to maximize customer lifetime value.
2. Brand Deals & Commercial Partnerships
- Proactively approach and secure brand deals, sponsorships, and commercial collaborations.
- Develop compelling proposals and partnership packages aligned with potential partners' business objectives.
- Manage the commercial sales cycle, from lead generation and pitching to negotiation and deal closure.
- Achieve monthly brand partnership and sponsorship revenue targets.
- Coordinate with the Events & Partnerships team, who will support partner liaison, activation coordination, and execution requirements for successfully closed deals.
- Maintain strong relationships with brand partners to encourage renewals and long-term commercial opportunities.
3. Digital Marketing & Lead Generation
- Plan and execute performance-driven digital marketing initiatives to support lead generation, customer acquisition, and sales conversion.
- Set up, manage, and optimize paid advertising campaigns, particularly through Meta Ads (Instagram and Facebook).
- Apply SEO principles and digital marketing strategies to improve discoverability, traffic, and conversion opportunities
- Monitor campaign performance, including cost per lead, customer acquisition cost, conversion rates, and return on ad spend.
- Collaborate with the Social Media team to align content, campaign messaging, and promotional activities with commercial objectives.
- Continuously test and improve marketing approaches based on performance data.
4. Cross-Functional Sales Collaboration
- Work closely with the PR & Community team to convert community members, event participants, and engaged audiences into paying customers.
- Collaborate with the Social Media team to develop sales-oriented campaigns, promotional content, and conversion strategie
- Coordinate with the Events & Partnerships team to ensure smooth handover and fulfillment of commercial commitments.
- Identify opportunities to leverage existing communities, partnerships, and brand exposure to generate additional revenue.
5. Offline Event Sales & Customer Engagement
- Represent Micro Mindfulness at selected offline events, community gatherings, wellness activations, and brand collaborations
- Actively engage with attendees to introduce relevant wellness services, programs, and products.
- Conduct in-person selling, upselling, and cross-selling to maximize event-generated revenue.
- Capture qualified leads and follow up after events to convert interest into purchases, bookings, or subscriptions.
- Deliver a warm, consultative, and brand-aligned sales experience.
6. Sales Pipeline, Reporting & Accountability
- Build and maintain an organized sales pipeline covering B2C customers, brand prospects, and commercial opportunities.
- Track leads, follow-ups, proposals, negotiations, closed deals, and revenue generated.
- Provide regular sales performance reports against monthly targets.
- Monitor key sales metrics, including conversion rates, average transaction value, deal value, and repeat purchases.
- Identify sales bottlenecks and proactively implement strategies to improve performance.
- Take ownership of sales targets and maintain consistent follow-through on commercial opportunities.
What We're Looking For
- Previous experience in sales, business development, partnerships, or performance marketing.
- Proven ability to generate leads, pitch, negotiate, and close deals.
- Hands-on experience with Meta Ads and a working understanding of SEO and digital marketing.
- Comfortable selling directly to individuals (B2C) as well as approaching brands for sponsorships and commercial collaborations.
- Strong communication, presentation, relationship-building, and negotiation skills.
- Confident engaging with potential customers and selling at offline events.
- Organized, proactive, target-driven, and comfortable working independently.
- Analytical mindset with the ability to translate campaign and sales data into actionable improvements.
- Genuine interest in wellness, healthy living, movement, nutrition, or mental wellbeing.
- Willingness to attend selected events outside regular working hours when required.
- Experience in wellness, lifestyle, hospitality, fitness, events, or consumer-facing businesses is a plus.
What We Offer
- Base salary with attractive performance-based sales commissions.
- Opportunity to earn additional incentives through successful B2C sales and brand deals.
- A collaborative and entrepreneurial working environment.
- Exposure to wellness experts, lifestyle brands, and strategic industry partners.
- Opportunities to contribute directly to the commercial growth of an emerging holistic wellness company.
- Access to selected Micro Mindfulness wellness experiences and programs.
What Success Looks Like
You'll be successful in this role when you're consistently generating qualified leads, closing brand deals, achieving monthly B2C sales targets, improving conversion performance, and creating sustainable revenue opportunities across Micro Mindfulness's wellness ecosystem.
