Job description for Sales and Marketing Manager at PT Alam Anugerah Lestari
Key Responsibilities:
- Develop and execute the company's sales and marketing strategy to achieve revenue and profitability targets.
- Lead business development initiatives by expanding domestic and international markets, including export opportunities.
- Build, manage, and strengthen sales channels including distributors, key accounts, B2B, B2C, and marketplace partners.
- Develop and strengthen the positioning of the Company's premium brand while maintaining luxury brand standards and customer experience.
- Lead product launches, pricing strategies, promotional activities, and commercial planning.
- Prepare sales forecasts, budgets, and business performance reports while ensuring achievement of KPIs.
- Analyze market trends, customer insights, and competitor activities to identify business opportunities.
- Align Sales and Marketing strategies to ensure consistent brand positioning, effective demand generation, and achievement of commercial objectives.
- Recruit, coach, and develop the Sales & Marketing team to build a high performance organization.
- Drive continuous improvement of commercial processes, customer acquisition, and business growth.
Key Requirements:
- Bachelor's Degree in Business, Marketing, Management, or related field (MBA is an advantage).
- Minimum 7 years of Sales & Marketing experience with at least 3 years in a managerial role.
- Proven experience in Luxury/Premium Consumer Products and Consumer Goods industry.
- Proven experience in export business development and international market expansion.
- Proven experience in leading premium product launches, premium pricing strategies, and customer engagement initiatives to enhance brand value.
- Experience managing distributors, key accounts, and multi-channel sales (B2B, B2C, marketplace).
- Strong knowledge of sales strategy, brand management, pricing, forecasting, and P&L management.
- Strong leadership, negotiation, communication, and stakeholder management skills.
- Entrepreneurial mindset with a hands on approach and strong commercial acumen.
- Proficient in CRM, sales pipeline management, business intelligence, and digital marketing analytics tools.
