Job description for revenue manager at PT BALI CIPTA VILA MANDIRI - Villas R Us
Revenue Management & Pricing Strategy
Develop and implement pricing strategies to maximize occupancy, revenue, and profitability of all villas.
Continuously monitor market demand trends, seasonality, and booking developments in order to make appropriate pricing adjustments.
Implement dynamic pricing strategies based on market demand, events, seasons, and competitor performance.
Conduct regular competitor analysis to ensure Villas R Us maintains a competitive position in the market.
Optimize Average Daily Rate (ADR), Occupancy Rate, and Revenue per Available Villa (RevPAV).
Develop rate plans, promotions, and packages to increase direct bookings and maximize revenue.
Distribution Channel Management
Manage and optimize all OTA platforms including but not limited to Airbnb, Booking.com, Agoda, Expedia, and other distribution channels.
Monitor OTA ranking performance and implement strategies to improve listing visibility and conversion rates.
Manage inventory allocation across all distribution channels to prevent overbooking and maximize revenue.
Coordinate with the marketing team and management to ensure pricing strategies align with promotional programs.
Maintain rate parity across all distribution platforms when necessary.
Forecasting & Performance Analysis
Prepare revenue forecasts on a daily, weekly, monthly, quarterly, and annual basis.
Analyze booking patterns, booking pick-up reports, and market demand to identify revenue growth opportunities.
Monitor Key Performance Indicators (KPI) such as occupancy rate, ADR, RevPAR/RevPAV, booking window, and lead time.
Provide regular revenue performance reports and insights to management.
e. Identify underperforming properties and implement strategies to improve their revenue performance.
Strategy & Business Development Support
Support the development of sales strategies to increase direct bookings through the company website and other direct channels.
Identify upselling opportunities for additional services such as airport transfers, chemical selling, maintenance services, tourism experiences, or villa upgrades.
Work closely with the operations and marketing teams to develop special promotions during low season or low-demand periods.
Assist management in setting annual revenue targets and overall revenue strategies.
Provide recommendations to improve listing quality, photos, descriptions, and booking conversion rates.
Propose ideas and initiatives to increase the company's overall revenue performance.
Monitor (without directly managing) the marketing team's activities in areas such as social media, influencer collaborations, website performance, and Google presence.
Coordinate the development of offline agents to expand the sales network.
Coordinate the development of long-term villa rentals through various online distribution channels.
Establish partnerships with other companies to increase business opportunities and company revenue.
System & Data Management
Ensure all systems including PMS, Channel Manager, and booking platforms are properly connected and synchronized.
Monitor system errors, rate discrepancies, or connectivity issues and resolve them promptly.
Maintain the accuracy of data related to pricing changes, promotions, and booking information.
Support the implementation of revenue tools, reporting systems, or new technologies related to revenue management.
Market Intelligence
Monitor tourism trends, market demand, and traveler behavior affecting villa bookings in Bali.
Analyze the impact of events, holidays, and seasonal trends on booking performance.
Provide strategic recommendations to management based on market analysis and revenue data.
