Job description for Project Manager at Lokalive Group
- Oversee and optimize digital marketing projects to drive revenue growth, improve conversion rates, and maximize ROI.
- Analyze user behavior, implement A/B testing, and enhance website & funnel performance to increase conversions.
- Data-Driven Decision Making – Monitor key metrics (CPA, ROAS, CLV, AOV), leverage analytics tools, and execute strategies based on insights.
- Work closely with paid media, SEO, design, and development teams to implement high-impact campaigns.
- Manage client expectations, present performance reports, and provide strategic recommendations for continuous growth.