Job Requirements
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Skills
Job description for Marketing Manager (Remote) at MindFi
- Design B2B marketing strategy, campaigns and initiatives to drive lead generation and sales to meet revenue goals.
- Conduct inbound and outbound marketing activities, including and not limited to: trade media events and outreach campaigns, content marketing, press and media releases, search engine marketing and online advertising, etc.
- Manage, nurture and grow channel and reseller partnerships and relationships to increase leads.
- Work closely with the sales team to optimize lead quality and the ratio of marketing qualified leads to sales qualified leads.
- Work closely with the content and product teams on devising communications, including but not limited to: e-newsletters, social media, app copywriting, in-app notifications and printed collateral to drive employee participation and engagement on Mindfi’s corporate mental health and wellbeing programmes.
- 3 - 5 years of marketing experience with past experience with SaaS or B2B software businesses.
- Experience strategizing, managing and optimizing B2B lead generation campaigns and initiatives.
- Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change.
- A strong creative mind with the ability to ideate new campaign approaches and content. Experience with marketing automation / social media / email marketing tools like: Hubspot, Ample Market, Apollo, MailChimp, Canva, Hootsuite, etc.
- Strong copywriting skills for both in-app copy, notifications and email marketing campaigns.
- Hands-on, get-it-done attitude with excellent organization and project management skills.
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