Product Lead
Skills
Job description for Product Lead at YoRipe
YoRipe is a community based discovery and commerce platform for everything you need to make delicious meals. Creators and users connect with each other to share their passion learn from each other.
The highly targeted and engaged community solves brands and retailers’ problems in reaching high quality customers and achieving better marketing and sales results. Our mission is to build the best community around a better everyday life at home.
We're a fun-loving team who are hungry for growth, economic scale and impact.
Opportunity:
A unique and rich experience managing a product that will reach millions! You will lead the product development of YoRipe and make impact on the company’s growth strategy. You will work alongside talented and passionate people who are relentless, hardworking and enjoy learning.
It’s time to use your product strategy and people skills in a meaningful way and embark on a new personally and professionally escalating journey.
Mission:
The mission of the Product Manager is to ensure that YoRipe app has the best product driving the company’s strategy, meeting user expectations and business objectives. The role defines product strategy, takes ownership of product roadmap, plans resources and ensures tech, UX/UI and operations are aligned in delivering the product.
Outcomes:
- End-to-end Product Management: shape product vision and direction, oversees product development and releases
- Owns the product roadmap, strategizes and prioritizes with business objectives, tech and UX/UI resources
- Oversees product journey end-to-end – from product story to release
- Write product requirements document (PRD), illustrate user journey, how the features would be used and adopted
- Drive new key feature development – grocer integration
- Support tech migration
- Product localisation (with market expansion) 2. Product & User Experience Success: set product success goals, connecting data analytics, product marketing and tech to achieve the goals
- Owns product retention KPI; Define and measure key user engagements that drives 7 day retention, 30 day retention - analyze and track users by cohort, implement improvements to achieve goals
- Develop community engagement features – community curated collections, trending recipes and app gamification
- Track in-app user behavior, form hypothesis on user behavior, run tests to validate and drive improvements
- Guide marketing on key product narrative and learn about market needs from marketing to improve active user conversion together 3. Hiring & Talent Development:
- Scope company needs and source for talents
- Grow talents internally in product to meet company’s growth needs
- Critical Competencies:
- Team spirit – able to understand and align different perspectives, openness to criticism and ideas.
- Ownership – work independently, strong sense of ownership in KPIs.
- Follows-through on commitments and able to meet deadlines.
- Proactivity – act without being told what to do, excited to take ownership and work in a fast-paced startup environment.
- Problem solving – able to analyze problem logically and think of out-of-box solution
- Efficiency – able to produce significant output with minimal wasted effort.
- Persistence – demonstrates tenacity and willingness to go to the distance to get something done.
- Communication – able to explain rational behind an idea and the process clearly.
- Risk-taking – comfortable with taking risks when experimenting with new ideas, not conform to status quo.
Technical Skill Requirements:
· Min. 5 years of product experience for consumer mobile app
· Excellent level of English in order to communicate with a multicultural team
· Able to translate business objectives to features, building and managing product roadmap
· Led key growth for product and product launch
· Experience in leading team of engineers, UX/UI designers
· Experience with growth loops, B2C products with User Generated Content
· Mapping user journeys
· Worked on product using PHP, HTML, CSS, MySQL, Javascript for back-end development (able to read code and give feedback)
· Good understanding of AWS and Jenkins, and server hosting in general
We're a fun-loving team that is thirsty for growth, economic scale and impact.
If you enjoy working in an environment that celebrates growth & learning, values hard work, openness to challenge status quo and practise empathy, you'll thrive at YoRipe. :)
About the company
Mission:
Enable Southeast Asia to live better
Transform a daily mundane activity - cooking and grocery shopping to a fun, easy and rewarding experience so we can live better and take better care of our loved ones.
We believe people eat out often for convenience yet they crave for wholesome home-cooked food. YoRipe transforms the stressful experience of deciding what to cook and acquiring ingredients into a fun exploration, sets each meal up for success through the best curated community consisting of cooking & baking enthusiasts, retailers and brands.
Product Goal
#1 social commerce platform for groceries and home goods platform in Southeast Asia.
Core Values:
- We Inspire through carefully curated content
- We Connect consumers, content creators, brands and retailers
- We Care for our users wellbeing through food and we help then show care to their loved ones
Team Values:
- Growth: to realize our highest potential in both professional and personal level
- Hard work: willing to invest seemingly unreasonable time and effort to achieve goals, understand that hard work and persistence are the the only constant factors for success
- Challenge assumptions: we make decisions based on context, objective and data points. Be open to challenge assumptions and fast to validate assumptions.
- Empathy for each other: we’re all not perfect and that’s not the goal. Be kind to each other, practise our virtues
If you identify yourself with our mission and core values, we'd love to hear from you! Email: xinyan@yoripe.com
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