Job description for Product Developement Specialist at PT Joy Berkat Utama (JoyTour
Product Development Specialist
Key Responsibilities
• Conduct research on travel destinations, tourism trends, and customer preferences.
• Develop concepts and itineraries for new tour products.
• Develop and manage domestic, international, corporate, incentive, and special interest tour packages.
• Analyze the margin and profitability of each tour product.
• Conduct competitor analysis to identify market opportunities and ensure product competitiveness.
• Evaluate existing tour products based on customer feedback, sales performance, and market trends.
• Collaborate closely with Sales, Marketing, Ticketing, and Tour Operation teams to ensure products are marketable and operationally feasible.
• Develop product knowledge, itineraries, quotations, and supporting materials for the Sales and Marketing teams.
• Create customized tour packages based on corporate client requirements.
• Develop attractive and compelling tour product proposals for clients and business partners.
Qualifications
• Minimum Diploma/Bachelor’s Degree (D3/S1), preferably in Tourism, Travel Management, Marketing, Business Management, or a related field.
• Minimum 2–3 years of experience in a travel agency or tour operator, particularly in product development, tour operation, or itinerary planning.
• Strong knowledge of domestic and international travel destinations.
• Strong negotiation and vendor management skills.
• Creative and innovative in developing travel concepts and itineraries.
• Strong market and competitor analysis skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Good command of English, both written and spoken, is an advantage.
• Willing to conduct site inspections, product research, and destination visits when required.
