Job description for Product Commercialization Specialist (BAU Position) at Prestisa
Position Overview
The Product Commercialization Specialist will be responsible for conducting market research, planning, prototype development, managing product listings on digital platforms, and optimizing the sales performance of products. The primary objective of this role is to significantly increase monthly sales revenues for each product.
1. Key Qualifications:
- Bachelor's degree in Business Management, Marketing, Industrial Engineering, or a related field.
- Minimum of 2 years relevant experience in e-commerce management, digital marketing, or a similar commercial role and product development within visual merchandising or luxury retail, florist, gift shop, and hampers business, analytics, or a related role
- Proficiency with CMS platforms (Shopify, WooCommerce, Magento, or similar).
- Knowledge of product formulation, packaging, and regulatory requirements is a plus.
- Have experience and ability to handle multiple people
- Willing to join ASAP.
2. Required Skills & Competencies:
- Product Development: Strong capability in conducting market research, competitor analysis, and customer insight analysis to develop commercially viable products.
- Analytical Thinking: Proven ability to analyze product performance metrics (sales data, margins, customer reviews) and apply insights to sales optimization strategies.
- Project Management: Effective time management and ability to coordinate projects from conception to market launch.
- Creativity and Innovation: Demonstrable creativity in product conceptualization and innovation aligned with market demands.
- E-commerce & Digital Marketing Knowledge: Solid understanding of SEO principles, digital advertising, and online product listing optimization.
- Communication & Collaboration: Excellent communication skills and the ability to work collaboratively with cross-functional teams, suppliers, and external partners.
3. Primary Responsibilities:
- Conduct comprehensive market and product research, including competitor benchmarking, consumer trends, and market gaps.
- Develop strategic plans for new product introductions and manage the complete product lifecycle through commercialization.
- Oversee prototype creation, validation, and adjustments prior to full-scale production.
- Coordinate the accurate and timely uploading of product information and content on digital sales platforms.
- Continuously analyze product sales performance data and provide strategic recommendations to enhance market penetration and monthly sales growth.
- Collaborate closely with internal departments (Marketing, Operations, Sales) to align product commercialization strategies with overall business objectives.
4. Preferred Qualifications:
- Familiarity with analytical tools such as Google Analytics, Google Trends, and Google Keyword Planner.
- Track record of successfully enhancing product sales performance and achieving measurable growth targets.
- Ability to effectively manage multiple product lines simultaneously with distinct sales objectives.
