Job description for PR & Sales Marketing at Yayasan Pendidikan Harapan Bangsa
PR & Marketing Sales Staff
Responsibilities:
Build and maintain positive public relations and brand image for the school across various channels.
Actively engage with prospective parents/students (via call, WhatsApp, social media, and offline consultations) to drive admissions and sales conversion.
Provide detailed information regarding school programs, curriculum, tuition fees, and ongoing promotions.
Develop, execute, and evaluate marketing and promotional timelines/campaigns.
Plan, create, and manage engaging content (images, videos, and captions) for social media platforms.
Perform data entry, manage lead/applicant databases, and maintain organized student enrollment files.
Prepare daily, weekly, and monthly reports on marketing performance, lead conversions, and sales income.
Requirements:
Well-groomed, presentable, and professional demeanor (Male/Female).
Minimum Bachelor's degree (S1) in Marketing Communication, Public Relations, Communications, or a related field.
Minimum 3 year of experience in Public Relations, Marketing/Sales, or Admissions (experience in an educational institution is a plus).
Strong interpersonal, communication, negotiation, and copywriting skills.
Proficient in Microsoft Office (Word, Excel, PowerPoint) and organized in managing both digital and hardcopy documents.
Active on social media with a strong understanding of Instagram, TikTok, and modern marketing trends.
Basic capability in content creation (acting/presenting as talent, basic smartphone photography/videography, and editing using apps like Canva or CapCut).
