Job description for Performance Marketing at Farmanina Clinic
About Us
Farmanina Aesthetic & Wellness Clinic is a leading healthcare and aesthetic services provider committed to delivering exceptional patient experiences through innovation, excellence, and continuous growth. We combine medical expertise with modern marketing strategies to strengthen our brand presence, expand customer reach, and drive sustainable business growth. Our team is passionate about leveraging data-driven insights and creative solutions to connect with customers and achieve measurable results.
About the Role
We are seeking a talented and results-oriented Performance Marketing Specialist to join our Marketing team. This role plays a key part in driving lead generation, customer acquisition, and business growth through strategic digital marketing initiatives. The ideal candidate will be responsible for planning, executing, analyzing, and optimizing digital campaigns across various online channels to maximize performance and return on investment.
Key Responsibilities
- Develop, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, SEO, and other relevant digital platforms to achieve lead generation and revenue targets.
- Monitor, analyze, and improve campaign performance, website traffic, and conversion funnels using analytics tools and performance metrics.
- Conduct market research, competitor analysis, and industry trend monitoring to identify opportunities for growth and campaign optimization.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversion rates and campaign effectiveness.
- Manage and optimize marketing budgets to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
- Utilize Google Analytics, Google Tag Manager, and other analytics platforms to track campaign performance and generate actionable insights.
- Collaborate closely with Content, Creative, Sales, and CRM teams to ensure alignment between marketing initiatives and business objectives.
- Prepare regular campaign performance reports and provide data-driven recommendations to improve marketing outcomes.
- Stay updated with digital marketing trends, search engine algorithm changes, and emerging technologies to maintain competitive campaign performance.
What We're Looking For
- Bachelor's Degree in Marketing, Communication, Information Technology, Business, or a related field.
- Minimum 2–3 years of experience in Performance Marketing, SEM, Digital Marketing, or a related role.
- Proven experience managing and optimizing digital marketing campaigns with measurable business results.
- Strong understanding of Google Ads, SEO, Google Analytics, Google Tag Manager, Conversion Tracking, and Attribution Models.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Understanding of customer journeys, lead generation strategies, and marketing funnels.
- Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
- Excellent communication and collaboration skills.
- Proactive, detail-oriented, and results-driven mindset.
Preferred Qualifications
- Experience managing Meta Ads and/or TikTok Ads campaigns.
- Knowledge of CRM platforms and Marketing Automation tools.
- Understanding of Landing Page Optimization and Conversion Rate Optimization (CRO).
- Basic copywriting skills.
- Basic knowledge of HTML, CSS, and website structures.
- Experience in healthcare, aesthetic, beauty, wellness, or service industries is an advantage.
What We Offer
- Competitive compensation package.
- Professional development and continuous learning opportunities.
- Collaborative and dynamic work environment.
- Opportunity to work with a growing healthcare and aesthetic brand.
- Exposure to data-driven marketing strategies and innovative digital campaigns.
- Career growth opportunities within the organization.
Apply Now
If you are passionate about digital marketing, data analysis, and driving measurable business results, we would love to hear from you. Submit your CV, portfolio, and relevant certifications to join our growing team and contribute to the success of Farmanina Aesthetic & Wellness Clinic.
