Performance Marketing

Performance Marketing
Requirements:

• 2 years or more experience managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Strong understanding of KOL marketing and how to integrate it into paid media strategies.
• Analytical and data-driven, with the ability to translate performance data into clear insights and actions.
• Familiar with key performance metrics such as ROAS, CPA, CTR, and conversion rates.
• Experience managing multi-channel campaigns with a focus on both short-term results and long-term growth.
• Fluency in English (both written and spoken) is a must.

Responsibilities:

• Manage and execute performance marketing campaigns across Meta, Google, TikTok, and other relevant platforms while ensuring paid campaigns are well aligned with KOL activations.
• Develop and implement growth-focused marketing strategies that combine paid media, KOL collaborations, and organic efforts to achieve company targets.
• Own budget planning and allocation, ensuring every ad spend delivers maximum ROI.
• Analyze performance data regularly, identifying key insights, optimization opportunities, and strategic shifts to improve campaign results.
• Work closely with the growth team, creative team, and product team to align messaging, audience targeting, and campaign goals.
• Stay up to date with the latest trends, tools, and platform updates, continuously testing new approaches to improve overall marketing effectiveness.
• Provide clear, actionable reports to management, highlighting key results and next steps for continuous improvement.