Job description for Performance Marketing at PT FPG DAGANG INDONESIA
Job Responsibilities
1. Digital Advertising Management
Plan, execute, and optimize digital advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads.
Develop paid advertising strategies to increase brand awareness, website traffic, app downloads, user registrations, and sales.
Manage advertising budgets effectively to achieve marketing targets.
2. Campaign Planning & Execution
Develop and implement digital marketing campaigns to acquire new ShareMall users and members.
Create strategies for customer acquisition, conversion optimization, and retargeting.
Conduct A/B testing on advertising creatives, copywriting, audience targeting, and landing pages.
Continuously optimize campaigns to improve performance.
3. Data Analysis & Performance Monitoring
Monitor and analyze advertising performance using Meta Ads Manager, TikTok Ads Manager, Google Analytics, and other relevant tools.
Track key performance metrics, including CPC, CPM, CTR, CPA, CAC, ROAS, and conversion rates.
Prepare weekly and monthly campaign performance reports.
Provide data-driven insights and recommendations to improve marketing effectiveness.
4. User Acquisition & Conversion Optimization
Develop strategies to increase app downloads, user registrations, and transactions on ShareMall.
Optimize conversion funnels from brand awareness to first purchase.
Implement retargeting strategies to re-engage users who have not completed registration or made a purchase.
Identify opportunities to improve user acquisition and retention.
5. Creative & Marketing Collaboration
Collaborate with content creators, graphic designers, and social media teams to develop engaging advertising materials.
Provide creative briefs based on campaign performance and audience insights.
Research digital marketing trends, competitor activities, and industry best practices.
Coordinate with the marketing team to ensure campaign alignment with business objectives.
6. Budget Management & ROI Optimization
Plan, manage, and allocate digital advertising budgets efficiently.
Optimize customer acquisition costs while maximizing Return on Ad Spend (ROAS).
Evaluate the effectiveness of different marketing channels.
Recommend budget adjustments based on campaign performance.
Job Qualifications
Bachelor's degree or Diploma in Marketing, Digital Marketing, Business, or a related field.
Minimum 1–3 years of experience in Performance Marketing, Digital Advertising, or a related position.
Strong knowledge of Meta Ads, TikTok Ads, and Google Ads.
Familiarity with Google Analytics (GA4), Meta Pixel, conversion tracking, and UTM tracking.
Strong analytical skills and proficiency in Microsoft Excel or Google Sheets.
Good understanding of digital marketing funnels, lead generation, customer acquisition, and conversion optimization.
Creative, detail-oriented, data-driven, and results-focused.
Strong communication and teamwork skills.
Ability to manage multiple campaigns and work toward performance targets.
Experience in e-commerce, affiliate marketing, cashback platforms, or mobile applications is a plus.
