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Performance Marketing Specialist

IDR3,000,000 - 6,000,000/Month
Full-Time · On-site
Minimum Associate Degree
1 - 3 years of experience
This job was closed

Job Requirements

On-site
1 - 3 years of experience
Minimum Associate Degree
Male only

Job benefits

  • Flexible work hours

    Have the flexibility to get work done on your time and in a way that accommodates your lifestyle

  • Remote work options

    Flexible scheduling and you can work remotely when needed

  • Team-building events

    Build camaraderie and trust within the company

  • Career growth

    Take your knowledge to the next level with our assistance program

This job post is managed by

KI
Kasual Indonesia
Online 7 days ago

Skills

Job description for Performance Marketing Specialist at Kasual

Kasual is a distinguished e-commerce menswear company committed to delivering superior quality and stylish clothing for men. The Performance Marketing Specialist will deeply involve in developing and executing marketing strategies focused on user acquisition, engagement, and retention of all Kasual paid channels in pursuit of gaining sales and awareness. The role involves in planning of paid marketing campaigns, managing and optimizing advertising platforms, and scale any initiatives under Marketing Department.
Key Responsibilities:
  • Oversee campaign performance both on social media platforms (Google Ads, Facebook Ads, etc.) and marketplace platforms (Shopee ads, Tiktok ads, etc), ensuring targets are met.
  • Analyze real-time performance data and make high-level adjustments to bid, targeting and placements.
  • Create daily/weekly ads planning for all possible products with designated targets.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage multiple ad platforms, ensuring consistency in creative and message delivery.
  • Conduct detailed performance reviews of all running campaigns, highlighting wins and areas for improvement.
  • Collaborate with creative and e-commerce teams to ensure accurate tracking of conversions and attributions.
  • Lead performance marketing meetings to update the team on strategy shifts or new opportunities.
  • Deliver detailed monthly performance reports, including insights and recommendations for future campaigns.
  • Review the entire ad strategy and adjust campaign objectives and goals based on revenue performance.
  • Lead brainstorming sessions with the team to generate new ideas and explore new advertising channels.
  • Track and analyze conversion rates and suggest strategies to improve ROAS.
  • Conduct in-depth analysis of campaign performance and make recommendations for optimizations.

Requirements:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field 1 - 3 years of professional experience in performance marketing.
  • Advanced knowledge of digital ad platforms, including marketplace ads tools with proven ROAS achievement.
  • Expertise in setting up tracking pixels, tags, and multiple conversions strategies.
  • High-level analytical skills for deep-diving into campaign data and making data-driven decisions.
  • Ability to handle high-budget campaign and allocate resources effectively across channels.
  • Understanding fashion, local brand and retail markets are preferred.
  • Creative in person and thinking.
  • Advanced certifications in digital marketing, SEO, or data analytics are beneficial.
  • Experience managing more complex campaigns and working with cross-functional teams is expected.
About the company
Kasual
11 - 50 employees
Kasual is the first modern e-commerce experience in Indonesia that combines daily wear functionality with personal customization. Kasual is a fun and exciting place to work, a next-gen DNVB company disrupting the fashion industry through beautiful design, innovative features, and a business model that allows us to offer better alternatives to customers than traditional retails.
Office address
Jl. Bangka IID No.2, Pela Mampang, Jakarta Selatan
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Performance Marketing Specialist