
Performance Marketing Specialist
Job Requirements
Job benefits
Flexible work hours
Have the flexibility to get work done on your time and in a way that accommodates your lifestyle
Remote work options
Flexible scheduling and you can work remotely when needed
Team-building events
Build camaraderie and trust within the company
Career growth
Take your knowledge to the next level with our assistance program
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Skills
Job description for Performance Marketing Specialist at Kasual
- Oversee campaign performance both on social media platforms (Google Ads, Facebook Ads, etc.) and marketplace platforms (Shopee ads, Tiktok ads, etc), ensuring targets are met.
- Analyze real-time performance data and make high-level adjustments to bid, targeting and placements.
- Create daily/weekly ads planning for all possible products with designated targets.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage multiple ad platforms, ensuring consistency in creative and message delivery.
- Conduct detailed performance reviews of all running campaigns, highlighting wins and areas for improvement.
- Collaborate with creative and e-commerce teams to ensure accurate tracking of conversions and attributions.
- Lead performance marketing meetings to update the team on strategy shifts or new opportunities.
- Deliver detailed monthly performance reports, including insights and recommendations for future campaigns.
- Review the entire ad strategy and adjust campaign objectives and goals based on revenue performance.
- Lead brainstorming sessions with the team to generate new ideas and explore new advertising channels.
- Track and analyze conversion rates and suggest strategies to improve ROAS.
- Conduct in-depth analysis of campaign performance and make recommendations for optimizations.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field 1 - 3 years of professional experience in performance marketing.
- Advanced knowledge of digital ad platforms, including marketplace ads tools with proven ROAS achievement.
- Expertise in setting up tracking pixels, tags, and multiple conversions strategies.
- High-level analytical skills for deep-diving into campaign data and making data-driven decisions.
- Ability to handle high-budget campaign and allocate resources effectively across channels.
- Understanding fashion, local brand and retail markets are preferred.
- Creative in person and thinking.
- Advanced certifications in digital marketing, SEO, or data analytics are beneficial.
- Experience managing more complex campaigns and working with cross-functional teams is expected.


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