Job description for Performance Marketing (Mobile App Growth) at bTaskee Technology Indonesia
We are looking for a hands-on, highly analytical, and self-driven Performance Marketing Specialist to lead our user acquisition and app growth strategies at bTaskee Indonesia. You will be responsible for translating business strategies into technical campaign executions, managing end-to-end paid advertising, and maintaining precise mobile app attribution. You will operate with high autonomy and collaborate directly with our Regional HQ team in Vietnam.
Key Responsibilities
- Campaign Execution & Scaling: Plan, execute, and optimize multi-channel performance campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA) to drive app installs, active bookings, and customer retention within target CAC and ROAS.
- App Attribution & Tech Setup: Set up, audit, and troubleshoot mobile measurement partner (MMP) tracking using Adjust (or AppsFlyer), including in-app event mapping, SKAdNetwork / ASA attribution parameters, and deep linking integration.
- Data & Funnel Optimization: Monitor and analyze full-funnel conversion metrics using GA4, Looker Studio, and MMP dashboards to eliminate drop-offs across both Android and iOS platforms.
- Regional Collaboration: Communicate and align regularly with the Vietnam HQ technical and marketing teams regarding tracking setup, API integrations, and budget allocations.
- Independent Experimentation: Run continuous A/B tests on ad creatives, audience targeting, keyword bidding (for ASA & GAC), and landing pages autonomously without requiring day-to-day technical supervision.
Requirements
- Experience: 3+ years of hands-on experience in Performance Marketing/User Acquisition, specifically for Mobile App businesses (On-demand services, Ride-hailing, E-commerce, or Tech Startups).
- Technical Mastery: Proven expertise in Adjust or AppsFlyer, Deep Linking, Google App Campaigns (GAC), Meta App Ads, Apple Search Ads (ASA), GA4, and Google Tag Manager.
- Language Proficiency: Fluent in English (written & spoken) for daily cross-border communication and technical alignment with the regional team in Vietnam.
- Working Style: Strong ownership, high initiative to troubleshoot technical bugs independently, and comfortable working under low supervision.
