Job description for Performance Marketing Manager at Brilliant Think Center
What you'll be doing :
- Developing and implementing comprehensive performance marketing strategies across digital channels including search, social media, and display advertising
- Managing and optimising paid advertising campaigns to achieve key performance indicators and target metrics
- Conducting detailed analysis of campaign performance data and providing actionable insights to improve conversion rates and ROI
- Monitoring budget allocation across multiple channels and ensuring cost-effective spending to maximise campaign results
- Collaborating with creative and content teams to develop compelling ad copy and marketing materials that drive engagement
- Testing and implementing new marketing channels, tactics, and technologies to identify opportunities for growth
- Generating regular performance reports and dashboards to track key metrics and present findings to stakeholders
- Optimising landing pages, user experience, and conversion funnels to improve overall campaign effectiveness
What we're looking for
- 3-5 years of proven experience in performance marketing, digital marketing, or a related field (Managerial Level)
- Strong proficiency with digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, analytics software, and marketing automation tools
- Demonstrated ability to analyse marketing data, identify trends, and make data-driven decisions to optimise campaign performance
- Experience managing marketing budgets and demonstrating strong ROI awareness across multiple channels
- Excellent understanding of SEO, SEM, social media advertising, and other digital marketing channels
- Strong project management skills with the ability to manage multiple campaigns simultaneously whilst meeting deadlines
- Excellent communication and presentation skills to effectively communicate results and recommendations to various stakeholders
- Proficiency with Google Analytics, Excel, and CRM systems
- Creative thinking and problem-solving abilities with a proactive approach to identifying opportunities
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- Preferred: Experience with A/B testing, conversion rate optimisation, and marketing attribution models
- Familiarity with the consumer-focused categories (health/herbal products).
