Job description for Performance Marketing Manager at PT MAZUTA BIMA TEK
Key Responsibilities:
- Develop, execute, and manage high-impact paid marketing campaigns across platforms (Google Ads, Meta/Facebook Ads, Tiktok Ads, etc.) to meet ambitious growth targets.
- Lead the SEO strategy, including technical SEO, content optimization, keyword research, link building, and site architecture to significantly improve organic search rankings and traffic.
- Oversee the digital marketing budget, ensuring optimal allocation and delivering efficient Customer Acquisition Cost (CAC) and high Return on Ad Spend (ROAS).
- Utilize data analytics tools (Google Analytics, Search Console, A/B Testing tools) to monitor campaign performance, identify trends, and provide actionable insights.
- Design and execute continuous A/B tests on ads, landing pages, and campaign structures to maximize conversion rates and overall performance.
- Work closely with the Content, Product, and Sales teams to ensure alignment between marketing initiatives and business goals.
Qualifications:
- Minimum 2+ years of professional experience managing and executing high-budget performance marketing campaigns.
- Minimum 2+ years of proven success in developing and implementing comprehensive SEO strategies (on-page, off-page, and technical SEO).
- Deep proficiency in Google Analytics 4 (GA4), Google Ads, Google Tag Manager, and at least one major SEO tool (e.g., Ahrefs, SEMrush, Moz).
- Strong analytical skills with the ability to translate complex data into clear strategic recommendations.
- Have a keen understanding of consumer behavior and trends in the digital space.
- Strong communication and collaboration skills, with the ability to work independently and in a team environment.
