Job description for Performance Marketing and Growth Executive at Miso Pet Food
About MISO
MISO is a growing pet food brand on a mission to make better nutrition more practical and approachable for pet parents in Indonesia.
About the Role
We're looking for a Performance Marketing & Growth Executive who loves understanding why things grow, enjoys working with data, and is excited to experiment, learn, and build alongside us. This role goes beyond managing ads. You'll work directly with the founders to identify growth opportunities, analyze business performance, run experiments, and help scale MISO across Meta Ads, Shopee, Tokopedia, TikTok Shop, and affiliate partnerships.
Key Responsibilities
- Run and optimize paid campaigns across Meta, TikTok, Shopee, Tokopedia, and other growth channels.
- Manage day-to-day campaign performance, including targeting, bidding, budgets, and optimization.
- Track key metrics like ROAS, CAC, CTR, CVR, AOV, and GMV — and turn the numbers into clear next actions.
- Analyze sales and marketplace data to identify winning products, audiences, and growth opportunities.
- Test and learn across creatives, offers, audiences, messaging, and campaign strategies.
- Work closely with the Creative team to turn performance insights into better-performing content and ads.
- Develop strategies to drive new customer acquisition, repeat purchase, and retention.
- Support bigger growth initiatives, from product launches and promotions to bundles, pricing tests, and marketplace campaigns.
- Keep an eye on competitors, platform changes, and emerging opportunities, and bring new ideas to the team.
- Work directly with the founders to turn insights and experiments into real business growth.
Who We're Looking For
- A self-starter who takes ownership.
- Naturally curious and always asking 'Why?'
- Enjoy working with numbers and comfortable with in depth data analysis
- Action oriented in turning insights into actual next steps
- Acts on problems and opportunities without waiting for someone to tell you what to do
- Strong communication and collaboration skills.
Technical Skills
- 2–4 years of experience in growth, performance marketing, e-commerce, or digital marketing.
- Experience managing Meta Ads, Shopee, Tokopedia, TikTok Shop, or similar e-commerce platforms. Understanding of metrics such as ROAS, CAC, LTV, CTR, CVR, AOV, and customer retention.
- Strong analytical skills using Excel or Google Sheets.
- Comfortable using AI tools to research, analyze data, generate ideas, and improve productivity.
- Curious about new technology and enjoys finding ways to automate repetitive work.
Why Join MISO?
You'll work directly with the founders, have real ownership, and see your ideas implemented quickly. If you enjoy learning, experimenting, and building a brand from the ground up, we'd love to meet you.
