Job description for Performance Ads Specialist – Healthcare at Tongee Medical Tech Indonesia
[Freelance] Performance Ads Specialist – Healthcare
Company: PT Tongee Medical Tech Indonesia
Location: West Jakarta / Remote
Employment Type: Freelance / Project-Based
Industry: Medical Devices / Healthcare
About the Company
PT Tongee Medical Tech Indonesia is a healthcare and medical device company focusing on minimally invasive gastrointestinal and bariatric solutions. We are expanding our digital marketing activities in Indonesia and are looking for an experienced Freelance Performance Ads Specialist who has proven experience handling digital advertising campaigns in the healthcare, medical device, clinic, pharmaceutical, wellness, or related industries.
Job Description
We are looking for a performance-oriented freelancer who can plan, execute, optimize, and analyze paid advertising campaigns to generate high-quality leads and measurable business results.
You will work closely with our Social Media and Content team to develop and optimize paid campaigns across multiple digital platforms.
Key Responsibilities:
- Develop and execute performance advertising strategies for healthcare and medical-related campaigns.
- Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Develop campaigns focused on lead generation, patient inquiries, WhatsApp conversations, website traffic, and conversions.
- Conduct audience research, targeting, retargeting, and campaign segmentation.
- Develop and test different ad creatives, copy, audiences, placements, and campaign structures.
Monitor key performance metrics including:
- Cost per Lead (CPL)
- Cost per Result / Conversion
- Click-Through Rate (CTR)
- Conversion Rate
- Cost per Click (CPC)
- Return on Ad Spend (ROAS), where applicable
- Lead quality and lead-to-conversion rate
- Continuously optimize campaigns based on performance data.
- Identify opportunities to reduce acquisition costs and improve lead quality.
- Coordinate with the content team to provide recommendations for high-performing ad creatives and messaging.
- Analyze campaign performance and provide regular reports and actionable recommendations.
- Assist in setting up tracking, pixels, conversion events, UTM parameters, and other necessary measurement tools.
- Ensure advertising campaigns comply with applicable platform policies and healthcare advertising regulations.
Requirements
- Minimum 2–3 years of experience in Performance Marketing / Paid Ads.
- Proven experience managing Meta Ads and Google Ads.
- Experience in healthcare, medical devices, clinics, hospitals, pharmaceuticals, wellness, beauty, or other regulated industries is strongly preferred.
- Demonstrated experience generating leads through paid advertising.
- Strong understanding of campaign optimization, audience targeting, retargeting, and conversion funnels.
- Comfortable working with performance data and analytics.
- Able to independently analyze campaign results and make optimization decisions.
- Strong understanding of the Indonesian digital advertising landscape.
- Experience with WhatsApp-based lead generation or conversion funnels is a plus.
- Experience with Google Analytics / GA4, Google Tag Manager, Meta Pixel, or similar tracking tools is a plus.
- Good communication skills and ability to work independently as a freelancer.
- Portfolio or case studies showing previous campaign results are highly preferred.
Preferred Experience
We especially welcome candidates who have previously handled paid advertising for:
- Medical device companies
- Hospitals and clinics
- Doctors / medical professionals
- Pharmaceutical companies
- Health and wellness brands
- Bariatric / obesity treatment
- Aesthetic or cosmetic clinics
- Healthcare services
- Other regulated healthcare products
Working Arrangement
Freelance / project-based
Remote / flexible working arrangement
Campaigns may be managed on a monthly basis
Scope and working hours can be discussed based on experience and campaign requirements
