Job description for Online Affiliate Supervisor/Manager at PT RAMAI BERSAMA INDONESIA
About URU
URU is a Singapore-founded comfort apparel brand focused on creating high-quality, comfortable, and innovative underwear and apparel for modern women.
With a rapidly growing presence in Indonesia, URU is building a strong e-commerce ecosystem across TikTok Shop, Shopee, and other digital platforms. We are looking for an experienced **KOL & Affiliate Manager** to lead our creator and affiliate marketing team and drive sustainable sales growth through strategic creator partnerships.
Job Responsibilities
* Lead and manage URU’s KOL, Creator, and Affiliate Marketing strategy across TikTok, Instagram, Shopee, and other relevant platforms.
* Develop and execute strategies to continuously acquire, activate, and retain high-quality creators and affiliates.
* Take full responsibility for creator recruitment and relationship management, including identifying potential creators, initiating contact, negotiating cooperation terms, following up, and maintaining long-term partnerships.
* Build and maintain a strong creator database and continuously expand the creator network.
* Develop creator segmentation strategies based on content quality, audience profile, engagement, conversion rate, and sales performance.
* Manage creator campaigns from outreach → sample distribution → content production → posting → traffic/ads boosting → sales conversion → performance review.
* Monitor and analyze creator and affiliate performance, including GMV, orders, conversion rate, content performance, ROI, and commission efficiency.
* Lead, train, and manage the KOL/Affiliate team, including setting KPIs, assigning targets, reviewing performance, and improving team efficiency.
* Establish standardized SOPs and workflows for creator outreach, follow-up, cooperation, campaign execution, and performance management.
* Regularly report creator and affiliate performance and provide actionable recommendations to management.
Job Requirements
* Bachelor’s degree (S1) in Marketing, Business, Communications, or a related field.
* At least 3 years of hands-on experience in KOL, Influencer, Creator, or Affiliate Marketing, with proven experience in creator outreach and partnership development.
* At least 1 year of experience managing a team, with the ability to set KPIs, manage performance, coach team members, and drive results.
* Experience working with TikTok / TikTok Shop / Shopee / Affiliate programs is highly preferred.
* Strong understanding of influencer marketing, affiliate marketing, content performance, and e-commerce conversion.
* Proven ability to achieve creator acquisition, activation, and sales/GMV targets.
* Good English communication skills, both written and verbal, as the role requires communication with international management and cross-functional teams.
* Strong negotiation, communication, and relationship-building skills.
* Strong analytical and problem-solving abilities, with the ability to make decisions based on data.
* Proactive, highly driven, organized, and comfortable working in a fast-paced e-commerce environment.
* Strong ownership and leadership mindset, with a focus on achieving measurable business results.
Preferred Qualifications
* Experience in fashion, lingerie, beauty, personal care, lifestyle, or other consumer brands.
* Existing network of TikTok creators, KOLs, influencers, or affiliate creators.
* Experience managing a creator/affiliate team of 3+ members.
* Experience working in a fast-growing e-commerce company or startup.
* Experience managing creator campaigns with measurable GMV / revenue targets.
