Job description for Offline Brand & Execution Lead - KAYANA (FREELANCE) at ANDREW TIRTAWIJAYA LISTIJABUDHI
KAYANA is a local perfume brand that brings out the uniqueness and beauty of Woody Scents.
KAYANA is currently opening a position for an Offline Brand & Execution Lead. This role is responsible for bringing the KAYANA brand experience into real life across multiple channels (Consignment Stores, Bazaars / Pop-Up Stores, and Offline Activities / Activations). We are looking for a hands-on, proactive, and creative individual to expand our physical presence.
Type: Part-Time / Freelance Retainer (Opportunity to transition to Full-Time)
Location: Remote Work + On-site (for local offline events & consignment store visits around Jakarta)
Eligibility: Open to university students, fresh graduates, or experienced candidates.
Key Responsibilities:
- Lead and execute end-to-end offline campaigns, pop-up events, and retail activations
- Manage offline retail partners (consignment stores), including stock levels, display presentation, sales tracking, and partner relations.
- Source and secure high-performing offline event opportunities, bazaars, and strategic brand collaborations.
- Coordinate logistics, vendor setups, booth aesthetics, and on-site event staff.
- Plan and execute offline activations to boost KAYANA’s overall brand presence.
Requirement:
- Experience in brand activation, event coordination, or retail management is a plus (a background in fashion, lifestyle, or fragrance is a huge plus).
- Highly organized, resourceful, and capable of working independently on-site.
- Owns a laptop and is proficient in Microsoft Excel and creating presentations.
- Strong communication and negotiation skills when dealing with retail partners and vendors.
- Solid knowledge of marketing (offline and online) as well as current industry trends.
- Strong people management skills (specifically in handling hired SPG/SPB event staff).
- A keen eye for aesthetic detail, visual merchandising, and brand representation.
