Job description for Marketing Strategist at Pinjamkursi
Objectives of this role
- Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
- Conducting market research and analysis to identify trends, competitive insights, and consumer behaviours that inform brand positioning.
- Defining brand elements, including brand architecture, messaging, value proposition, voice, and tone, to ensure consistency across all channels.
- Collaborating with cross-functional teams, including product development, and sales, to integrate brand strategies into business initiatives.
- Creating brand guidelines and standards to maintain brand integrity and coherence in visual and verbal communications.
- Monitoring and evaluating brand performance metrics and KPIs, adjusting strategies to optimise brand awareness and perception.
Your tasks
- Conduct brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
- Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
- Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
- Plan and execute brand activation campaigns, events, and sponsorships to enhance brand visibility and engagement.
- Monitor and analyse competitor branding strategies and market dynamics to identify growth opportunities.
- Present brand strategies, recommendations, and performance reports to senior management and stakeholders.
- Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Required skills and qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3 years in brand development and management.
- Experience in digital marketing, social media strategy, and content marketing.
- Knowledge of consumer behaviour psychology and market segmentation techniques.
- Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
- Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in branding tools and software, as well as Microsoft Office Suite/Google Workspace and project management tools.
