Job description for Marketing Staff at PT Sakti Motor Internasional
We are looking for a creative, proactive, and detail-oriented Marketing Staff to support the company's marketing activities.
The ideal candidate has a strong interest in digital marketing, social media, content creation, and promotional activities, while also being comfortable supporting campaigns, events, partnerships, and other marketing initiatives.
You will be involved in turning marketing ideas into practical campaigns and content, monitoring their performance, and helping the company strengthen its brand presence and customer engagement across digital and offline channels.
Key Responsibilities
Marketing & Campaigns
• Assist in planning and executing marketing campaigns, promotions, and brand activities.
• Develop and maintain monthly marketing and content calendars.
• Support promotional campaigns, product/service launches, events, and other company activities.
• Research market trends, customer behavior, competitor activities, and relevant marketing opportunities.
• Develop creative ideas and marketing initiatives to increase brand awareness, engagement, and customer acquisition.
• Coordinate with internal teams and external vendors to ensure marketing activities are executed effectively.
Social Media & Content
• Manage and maintain social media activities across platforms such as Instagram, TikTok, Facebook, and other relevant channels.
• Create engaging content including photos, videos, Reels, Stories, captions, promotional materials, and other digital content.
• Assist in developing social media content strategies and monthly content calendars.
• Monitor current social media trends, popular content formats, sounds, topics, and audience behavior.
• Monitor social media engagement and audience feedback.
• Maintain consistent brand identity and communication across digital platforms.
• Create and edit basic visual and video content using Canva, CapCut, Adobe Lightroom, or similar tools.
Digital Marketing & Advertising
• Assist in managing and optimizing digital advertising campaigns, including Meta Ads and Google Ads.
• Monitor campaign performance and identify opportunities for improvement.
• Assist with audience targeting, creative testing, and campaign optimization.
• Track basic marketing metrics such as reach, engagement, clicks, leads, conversions, and advertising spend.
• Support basic website, Google Business Profile, SEO, and other digital marketing activities when required.
• Stay updated with changes in digital platforms, advertising tools, and marketing trends.
Partnership, Events & Promotion
• Assist in identifying and developing potential marketing partnerships and collaborations.
• Support collaborations with communities, influencers, businesses, and other relevant partners.
• Assist in planning and executing events, activations, promotional activities, and community initiatives.
• Support photography and videography during events, activities, and marketing campaigns.
• Assist with promotional materials and other marketing assets required for campaigns and events.
Reporting & Administration
• Monitor and maintain marketing activity schedules and campaign calendars.
• Prepare basic marketing and social media performance reports.
• Analyze campaign results and provide basic insights and recommendations.
• Maintain organized records of marketing materials, campaign assets, and performance data.
• Perform other marketing-related tasks as assigned by management.
Requirements
• Minimum Senior High School / Vocational High School (SMA/SMK) or equivalent.
• Minimum 1 year of experience in marketing, digital marketing, social media, content creation, or a related field is preferred.
• Good understanding of social media platforms and current digital marketing trends.
• Basic knowledge of Meta Ads and Google Ads.
• Basic skills in Canva, CapCut, Adobe Lightroom, or similar creative tools.
• Creative and able to develop engaging content and marketing ideas.
• Good communication and interpersonal skills.
• Good organizational skills and attention to detail.
• Able to manage multiple tasks and meet deadlines.
• Able to work independently as well as part of a team.
• Proactive, adaptable, and willing to learn.
• Comfortable working on both creative and administrative marketing tasks.
• Experience in photography, videography, event activities, or content creation is a plus.
Preferred Qualifications
• Experience managing social media accounts for a business or brand.
• Experience running or assisting with Meta Ads or Google Ads campaigns.
• Familiarity with social media analytics and basic marketing performance metrics.
• Experience with short-form video content such as Reels and TikTok.
• Basic knowledge of copywriting and content planning.
• Experience working with influencers, KOLs, communities, or business partnerships.
• Experience in retail, automotive, motorcycle, tourism, hospitality, F&B, lifestyle, or other consumer-facing businesses is an advantage.
• A portfolio of previous marketing, social media, content, or campaign work is a plus.
What We Offer
• Competitive salary based on experience and qualifications.
• BPJS Kesehatan & BPJS Ketenagakerjaan.
• THR in accordance with applicable regulations.
• Training and professional development opportunities.
• Career growth opportunities.
• Friendly and professional working environment.
