Job description for Marketing Staff (AstroTech) at PT Astrindo Starvision
Responsibilities:
- Plan, coordinate, and execute AstroTech’s end-to-end online and offline marketing activities, ensuring brand consistency across all channels.
- Manage and maintain AstroTech’s digital presence on LinkedIn, Instagram, EDM (Electronic Direct Mail), website, and WhatsApp.
- Monitor and optimize SEO performance across all online platforms to improve visibility and engagement.
- Plan and execute digital marketing campaigns including Google Ads, Meta Ads, and social media promotions.
- Monitor, optimize and report on campaign performance, ROI, and key metric to product manager and general manager.
- Coordinate, collaborate, and maintain effective communication with partners, vendors, event organizers, internal teams and brand principals to support joint marketing initiatives, promotional programs and event execution.
- Analyze marketing data, interpret campaign outcomes, and provide insights to improve marketing strategies and campaign effectiveness.
- Maintain marketing budget tracking, vendor claims, and documentation of campaign activities.
- Prepare regular marketing reports for management and vendor partners.
- Ensure all marketing activities comply with brand guidelines and company standards.
- Attend weekly and biweekly meetings with principal and other departments.
Requirements:
- Minimum Bachelor’s degree in Marketing, Communications, Advertising, Business, or related fields
- Having minimum 1 - 2 years of professional experience with related field as marketing staff or similar role, preferably in IT distribution/E-Commerce (Marketplace) or technology products
- Experience in both digital marketing (social media, EDM, online ads) and offline marketing (events, gathering, exhibitions) management/ event coordination
- Proven experience in managing SEO and SEM strategies to improve online visibility and lead generation
- Familiar with marketing tools such as Google Analytics, Meta Ads Manager, or marketing dashboards
- Experience in planning co-marketing activities with brand principals (Microsoft, Adobe, etc.) and reseller partners
- Creative, detail-oriented, and proactive with strong project management skills.
- Strong ownership, accountability mindset, communication (writing and verbal) and interpersonal skills
- Capability to work in a fast-paced environment with diverse stakeholders
