Job description for Marketing Specialist at PT Karya Sindo Abadi
Job Descriptions:
- Assist the Marketing Manager in executing marketing activities, campaigns, and promotional programs.
- Manage the company's Instagram, TikTok, Qoupon, TikTok Shop/TikTok-related channels, and other digital platforms.
- Create, prepare, upload, and manage social media content according to the content plan.
- Coordinate design requests and ensure marketing materials are prepared according to the required specifications.
- Coordinate and manage printing and production of marketing materials, including brochures, posters, stickers, banners, and other promotional materials.
- Manage and monitor social media and merchant advertisements/ads.
- Manage and maintain online merchant platforms, including GrabFood, GoFood, ShopeeFood, Qoupon, and other relevant platforms.
- Regularly check and update menu items, prices, operating hours, store information, promotions, and other details across online delivery platforms.
- Monitor the performance of social media, digital campaigns, advertisements, and online merchant platforms.
- Handle and respond to social media DMs, comments, and customer inquiries when required.
- Support the preparation and execution of Grand Opening and other store marketing activities, including marketing tools and promotional materials.
- Coordinate the distribution and delivery of marketing materials and tools to stores, including arranging delivery through services such as Lalamove.
- Handle marketing administration, including purchase requests, printing requests, procurement requests, and related documentation.
- Coordinate with outlet teams regarding requests for marketing materials, promotional tools, and other marketing needs.
- Source and procure various marketing supplies and materials, such as bottles, stickers, merchandise, and other promotional items.
- Maintain records of marketing materials, requests, purchases, and distribution to stores.
- Coordinate with internal teams, vendors, designers, and store teams to ensure marketing activities are executed properly and on schedule.
- Prepare simple reports and recaps related to social media, digital campaigns, advertisements, and online sales channels.
- Perform other marketing and digital marketing duties as assigned by the Marketing Manager.
Qualifications:
- Minimum Diploma/Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Minimum 1 year of experience in Digital Marketing, Social Media, Marketing, E-Commerce, or a similar role.
- Familiar with Instagram, TikTok, Qoupon, and other social media/digital platforms.
- Familiar with GrabFood, GoFood, ShopeeFood, and other online merchant platforms.
- Experience in content creation, copywriting, social media management, and digital advertising.
- Familiar with Canva or other basic design/editing tools.
- Good understanding of basic digital marketing and social media advertising.
- Good communication and coordination skills, as the position will work closely with store teams, vendors, designers, and the Marketing Manager.
- Detail-oriented and able to regularly check menus, prices, operating hours, promotions, and other platform information.
- Proactive, organized, responsive, and able to multitask.
- Able to manage multiple requests, deadlines, and priorities in a fast-paced environment.
- Able to work independently and as part of a team.
