Job description for Marketing Specialist at PT Smailing Tour and Travel
About the Role
Smailing Tour is a leading travel agency specialising in Corporate Travel Management, Meetings & Events (MICE), and Luxury Travel Experiences. We are seeking a creative, passionate, and driven Marketing Specialist who loves storytelling, content creation, and travel. Fresh graduates are welcome to apply, while candidates with prior experience in marketing or the travel industry will be highly valued.
Responsibilities
- Take end-to-end ownership of assigned travel products, driving their commercial success and marketing strategy from conception to execution.
- Create engaging marketing content for social media, websites, and digital campaigns that aligns with specific product goals.
- Design high-quality visual assets including social media posts, posters, and brochures using Canva.
- Develop storytelling narratives that highlight destinations and luxury experiences to build brand desire.
- Support digital marketing initiatives through strategic content planning and multi-channel campaign execution.
- Manage and grow Smailing Tour’s online presence while staying updated on the latest digital trends and platform algorithms.
- Collaborate with internal teams to market corporate travel, MICE, and luxury segments effectively.
- Analyze product performance and competitor offerings to identify unique selling points and market opportunities.
- Ensure strict brand consistency in tone, voice, and visual identity across all marketing touchpoints.
- Monitor and report on campaign results, adjusting strategies to ensure product targets and brand KPIs are met.
Qualifications
- Fresh graduates in Marketing, Communications, Digital Media, or related fields are welcome
- Minimum 1 year of relevant experience is preferred
- Experience in a travel agency or online travel agent (OTA) is a strong advantage
- Proficient in Canva for visual content creation
- Good understanding of digital marketing and social media platforms
- Creative, detail-oriented, and passionate about content creation
- Good written communication skills in Bahasa Indonesia and English
- Strong interest in travel and new experiences
