Job description for Marketing Specialist at PT Kirei Wawasan Binatu
About the Role
We are looking for a data-driven and creative Marketing Specialist to develop CRM strategies and offline marketing initiatives that improve customer retention, increase repeat purchases, and drive customer acquisition and business growth.
Key Responsibilities:
- Develop CRM strategies, customer segmentation, and retention campaigns to increase repeat purchases and customer loyalty.
- Execute campaigns through WhatsApp, email, SMS, loyalty programs, and customer reactivation initiatives.
- Plan and execute offline marketing activities, local promotions, events, and brand activations.
- Build strategic partnerships with businesses, communities, offices, and residential areas.
- Analyze customer data and campaign performance to improve marketing effectiveness and ROI.
- Monitor marketing KPIs, prepare performance reports, and recommend data-driven improvements.
- Collaborate with operations, customer service, and creative teams to ensure effective campaign execution.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum 2–4 years of experience in marketing, preferably in CRM, customer retention, or offline marketing
- Understanding of customer segmentation, retention strategies, and campaign performance metrics
- Proficient in spreadsheets, customer databases, and marketing data analysis
- Strong analytical, communication, and project management skills
- Creative, proactive, commercially minded, and able to manage projects independently.
Preferred: Experience with CRM platforms, loyalty programs, partnerships, or consumer-facing businesses such as retail, F&B, beauty, and lifestyle.
Key Performance Indicators (KPIs)
- Customer retention and repeat purchase rate improvement.
- Customer reactivation and engagement growth.
- New customers and revenue generated through offline campaigns and partnerships.
- Campaign effectiveness, ROI, and marketing budget efficiency.
