Job description for Marketing Specialist for Tiktok at PT Teman Sally Indonesia
MARKETING SPECIALIST FOR TIKTOK
About the Role
We're looking for a Content & Creator Executive to run the day-to-day of our TikTok content and creator/KOL-KOC program. You'll sit at the center of two things that only work together on TikTok: what we post, and who's posting it with us. You'll work closely with our Marketplace and Ads functions.
This is a hands-on, execution-focused role — you'll be briefed on strategy and targets, and your job is to make the content calendar run, the creator pipeline grow, and the LIVE schedule happen, week after week.
Content
* Execute our content calendar across 4 core pillars
* Plan, shoot, and coordinate posting at a consistent cadence, tracking what performs and adjusting the mix accordingly
Creators (KOL/KOC)
* Source, vet, and onboard nano, micro, and macro creators for product seeding
* Manage day-to-day creator relationships and logistic
* Build and maintain a simple creator database/CRM
* Recruit and support TikTok Shop affiliates, including running monthly leaderboard/incentive activity to keep them engaged
LIVE Shopping
* Own the weekly LIVE schedule and make sure sessions run consistently
* Coordinate hosts/freelance/agency hosts; help train new hosts on tone and product knowledge
* Work with Marketplace on flash-sale mechanics and promo timing during LIVE sessions
Community & UGC
* Monitor tags, mentions, comments, and DMs; keep response times fast and on-brand
* Track and report on content, creator, and LIVE performance weekly
What We're Looking For
- 1-2 years of experience in social media, content creation, or influencer/KOL-KOC management — TikTok Shop experience is a strong plus
- Some experience sourcing or managing creators/influencers, including basic negotiation
- A genuine feel for TikTok trends, formats, and what makes content stop the scroll
- Comfortable with basic numbers and reporting (posting consistency, follower growth, engagement, GMV attribution)
- Good written and spoken communication in Bahasa Indonesia and English
