Marketing Specialist & Coordinator

The ideal candidate will Lead the marketing team in planning, coordinating, and executing comprehensive marketing strategies to enhance brand awareness, customer engagement, and sales performance while also serving as on-camera talent for promotional content.

Responsibilities:

1. Develop and execute marketing strategies aligned with business objectives. Create a monthly marketing campaign calendar and oversee execution.

2. Supervise the Social Media & Digital Ads Specialist and Visual Designer. Ensure cohesive collaboration between team members for effective marketing campaigns.

3. Manage campaign execution across multiple platforms, including social media and the website. Monitor digital ad performance (Google Ads, Meta Ads, TikTok Ads) and provide actionable insights for optimization.

4. Collaborate with the Visual Designer to create engaging promotional content, Act as on-camera talent in videos, including product reviews, tutorials, and creative campaigns.

5. Work with vendors, partners, and influencers to enhance marketing efforts.

6. Ensure the creation of engaging and brand-consitent content for all platforms.

7. Conduct market analysis to identify trends, customer preferences, and competitive insights. Use findings to refine strategies.

8. Analyze campaign performance metrics and prepare reports. Use insights to refine strategies and maximize ROI.

9. Collaborate with management to optimize resource allocation within budget constraints.

10. Analyze marketing campaign metrics and provide recommendations for improvement.

11. Manage relationships with vendors, partners, and influencers to support marketing campaigns.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.

2. Minimum of 2 years in a marketing role (experience in retail or e-commerce is preferred).

3. Knowledge of digital marketing tools (Google Analytics, Meta Business Suite, TikTok Ads). Proficiency in campaign Execution and performance analysis.

4. Strong leadership, teamwork, and communication skills. Creativity, adaptability, and confidence in front of the camera.

Office location : La Riviera PIK 2, Banten