Job description for Marketing Operations Intern at Pt Rpay Finansial Digital Indonesia
Company Description
Yourpay is a neobank focused on empowering and transforming the lives of underbanked mothers and families in rural areas of Indonesia. Our goal is to provide secure, affordable, and user-friendly financial services to Indonesian migrant workers around the world. We offer a comprehensive platform for payments, transfers, lending, and savings, allowing users to access five pillars of financial transactions: payment, lending, insurance, investment, and saving. To date, we have served over 2 million transactions for more than 60,000 active users in Indonesia, Taiwan, Hong Kong, Singapore, and soon Malaysia and Saudi Arabia. Join us in revolutionizing financial inclusion and making a positive impact on communities.
Position Summary
The Marketing Operations Intern will support the Business team in driving user engagement, retention, and transaction growth through structured data analysis reporting, campaign execution setup & support, project management and performance monitoring. This role offers hands-on exposure to growth initiatives, loyalty programs, in-app retention features, and cross-functional execution. The intern will contribute to translating data into actionable insights aimed at improving user lifetime value and overall business performance.
Key Responsibilities
- Support the planning, execution, and tracking of growth and loyalty campaigns across multiple programs
- Assist in campaign ideation, feature operational rollout, and timeline coordination with internal and external stakeholders
- Maintain campaign post-mortem documentation, experiment logs, and performance trackers
- Monitor user adoption, engagement, referral performance and preparing structured insight reports
- Support budget tracking, reward allocation, and incentive monitoring for loyalty initiatives
- Assist in dashboard reporting and performance monitoring for CRM and engagement tools
- Coordinate with internal teams and external partners to ensure smooth campaign execution and onboarding
- Assist in registration and onboarding programs while maintaining operational trackers
- Conduct ad-hoc analysis and reporting and issue tracking to help improve campaign effectiveness
Qualifications
- Final-year student or fresh graduate in Business, Economics, Management, Engineering, Information Systems from reputable university
- Strong organizational and analytical skills with high attention to detail
- Proficient in Google Sheets or Microsoft Excel (including basic formulas and pivot tables)
- Familiarity with dashboards (e.g., Metabase), CRM tools (e.g., MoEngage, CleverTap) is a plus
- Good English and Bahasa Indonesia written and verbal communication skills
- Able to manage multiple tasks in a fast-paced, execution-driven environment
- Proactive, curious, and eager to learn
- Strong interest in growth, product marketing, loyalty programs, operations, and the fintech/technology industry
