Marketing Officer

Job Description:

1. Plan, execute, and monitor in-store product displays according to branding standards.
2. Manage and control distribution of POSM to all partner merchants.
3. Coordinate with sales teams to ensure marketing materials and promotional needs are met at store level.
4. Conduct regular audits to monitor merchandising execution and propose improvements.
5. Provide creative input to optimize visual merchandising and drive sell-out.
6. Plan, organize, and execute promotional events, merchant gatherings, trade shows, exhibitions and other brand activations.
7. Manage vendor coordination, budgeting, event schedules, and on-site execution.
8. Collaborate with SPGs, MCs, event vendors and external partners.
9. Prepare post-event evaluations and reporting.
10. Support content creation for event documentation and merchandising activities.
11. Assist with localized campaigns, influencer activations, and merchant loyalty programs.
12. Handle administrative and reporting tasks related to offline marketing activities.

Requirements:

1. Experience in Pet Care, FMCG, or Consumer Goods industry.
2. Established vendor connections for events & POSM production.
3. Basic reporting & outlet performance evaluation skills.
4. Fast learner and open to learning new things.
5. Able to multitask and adapt to changing conditions.
6. High initiative and creativity.
7. Excellent teamwork and collaboration skills.