Marketing Officer

Marketing Officer leads the marketing efforts of Liberty Society Foundation (LSF) to build brand awareness and convert audiences into qualified leads for funding and donations. This role owns the marketing strategy end to end: deciding the campaign message, choosing the right platforms (social media, marcomm, email/newsletter, events, partnerships, and other channels), directing the creative team (campaign & media intern & videographer), and measuring results against awareness and funding-lead targets.

DUTIES AND RESPONSIBILITIES

Campaign & Strategy

• Lead the initiation of marketing campaigns: define the campaign objective, target audience, core message and key narrative, and the platforms and channels to be used (social media, marcomm, newsletter, website, events, partnerships, etc.).
• Develop campaign plans covering timeline, budget, channel mix, deliverables including the design, and success metrics (KPIs).
• Work closely with the Partnership, and Program teams to understand project requirements and translate them into campaigns that reflect LSF’s programs, impact stories, and funding needs.
• Plan initiatives and campaigns aimed at increasing social media performance and engagement, and guide the audience toward funding and donation.
• Design and maintain the audience-to-donor journey (awareness > engagement > lead > donation/funding conversation), including clear calls-to-action, landing pages, and lead capture mechanisms.
• Identify and test new marketing opportunities (collaborations, partnerships, media, community and corporate outreach) that support brand awareness and fundraising.
• Support partnership and fundraising activities by providing marketing materials such as proposals, decks, and campaign reports for prospective donors and partners.

Team Briefing & Content Production

• Brief the other marketing team (campaign & media intern & videographer) to keep LSF marketing communications consistent across all touchpoints.
• Create clear content briefs for the campaign & media intern & videographer for foundation needs and various marketing collaterals (social media content, videos, banners, posters, decks, reports, etc.).
• Assisting and coordinating photoshoots, video production, and visual design, to ensure consistent posting and timely delivery.
• Review and approve creative outputs for quality, accuracy, and alignment with the brief before publishing.
• Write or oversee copywriting for campaigns, social media captions, newsletters, articles, and other marketing materials.

Performance Tracking & Continuous Improvement

• Monitor, analyze, and report campaign performance (reach, engagement, follower growth, website traffic, leads generated, conversion to donation/funding) on a regular basis.
• Use data and insights to optimize ongoing campaigns and improve future strategies.
• Stay updated with marketing, social media, and nonprofit fundraising trends, tools, and best practices.
• Document campaign learnings and share recommendations with the Head of Impact & CEO.

MINIMUM KNOWLEDGE AND SKILL REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in marketing, digital marketing, or marcomm; experience in nonprofit/foundation/social enterprise or fundraising is a strong advantage.
• Proven experience planning and running campaigns end to end, from strategy to execution to reporting.
• Strong understanding of digital marketing and social media platforms (Instagram, LinkedIn, and others), including content strategy and audience growth.
• Strong storytelling, copywriting, and communication skills (English and Bahasa Indonesia).
• Understanding of the marketing funnel and lead generation; ability to design campaigns that convert audiences into leads.
• Proficient with analytics and reporting tools (Meta Business Suite, Google Analytics, social media insights, etc.).
• Familiarity with design and video tools (Canva, CapCut, or similar) sufficient to give clear creative direction.
• Excellent organizational, project management, and time management skills; able to manage multiple projects and deadlines in a fast-paced environment.
• Detail-oriented, proactive, and collaborative, with strong ownership of results.
• Portfolio or case studies of past campaigns, ideally showing measurable results (growth, engagement, leads, or funds raised).