Marketing Officer Freelance

We are seeking a detail-oriented and proactive Marketing Officer to handle the end-to-end operations of our marketing activities. This role focuses on ensuring the smooth execution of initiatives across events and community engagement. If you are an organized and energetic professional passionate about delivering exceptional marketing experiences, we’d love to have you on our team!

Marketing Operations Management

1. Coordinate and execute marketing campaigns and activities as planned by the marketing team.
2. Ensure all operational tasks are completed on time and meet established standards.
3. Collaborate with internal teams and external vendors to facilitate smooth execution of marketing activities.

Event Planning and Execution

1. Organize and execute marketing events and coordination.
2. Create Project Management and event posters using provided templates
3. Work closely with related teams or stakeholders to ensure successful event execution.
4. Assist in post-event activities, such as follow-ups and reporting on event outcomes.
5. Prepare event information, reminders, and FAQs; moderate groups; and run post-event follow-ups according to the flow agreed with the Learning Operations and Sales teams.

Community Engagement

1. Support and coordinate community initiatives to maintain strong relationships with members.
2. Facilitate campaigns and activities that engage the community and foster loyalty.
3. Gather and relay feedback from community members to improve marketing efforts.
4. Monitor the audience journey from promotion, registration, and group joining through to attendance and the purchase of benefits or programs. Identify bottlenecks and coordinate fixes with the relevant teams.

Performance Monitoring, Analysis and Reporting

1. Track progress on registrations, attendance, and revenue against targets; proactively raise risks or obstacles along with recommended actions.
2. Collect and organize data on marketing activities, including KSDK and all events.
3. Prepare regular operational reports highlighting achievements and areas for improvement.
4. Support continuous optimization of marketing operations through feedback and insights.

Channel and Media Partner Management

Manage publication schedules, material distribution, media partner coordination, and community activation; ensure every activity uses the appropriate links or source tracking.

Documentation and Process Improvement

Maintain SOPs, checklists, the community database, and event documentation so that activities can be run consistently.

Qualifications:

Driven and motivated by Talenesia’s mission.

Experience: A minimum of 8 years of working experience, including 5 years of relevant experience in event and community management.

Strategic Thinking: Demonstrates strong ability to develop realistic strategies and priorities aligned with business targets, budget, and team capacity.

Analytical Thinking and Reporting: Demonstrates logical reasoning, in-depth analytical skills, and attention to detail. Able to produce clear, structured reports and translate findings into data-driven recommendations.

Outcome-Oriented Problem Solving: Able to resolve problems independently, develop solutions that address root causes, and evaluate their effectiveness based on outcomes.

Communication and Stakeholder Management: Able to serve independently and reliably as the primary point of contact for the function, with clear communication, strong listening skills, and effective collaboration. Demonstrates confidence and emotional maturity in managing expectations, feedback, and conflict.

Ownership and Learning Agility: Takes ownership of functional performance, manages priorities effectively, and proactively addresses knowledge gaps through self-directed learning.

Bachelor’s degree in Marketing, Communications, or a related field

Have strong interest in marketing operations, with expertise in social media, events, and community engagement

Excellent organizational and time-management skills to handle multiple tasks effectively.

Strong communication and interpersonal skills to coordinate with diverse teams and stakeholders.

Familiarity with marketing tools and platforms (e.g trello, canva, social media, google analytics) is a plus.