Job description for Marketing Manager at Nilaya
Location: Denpasar Barat, Bali, Indonesia (on-site)
Type: Full-time
Reports to: Founder
Salary: IDR 6.7–10 millions/month, depending on experience
About Nilaya
Nilaya is a BPOM and Halal MUI–certified herbal supplement brand based in Bali. We run our own manufacturing facility and produce a catalog of 40+ SKUs — spirulina, tongkat ali, turmeric, temulawak, lion's mane and more — sold through Shopee, TikTok Shop, Tokopedia and our own Shopify store.
We control the whole chain: formulation, production, certification, brand and sales. That means marketing decisions here move real numbers, fast.
The role
You own how Nilaya shows up and how it sells. This is a hands-on role, not a supervisory one — you will be in the ad accounts, in the marketplace back-ends, and in the content iteration process / calendar every day.
Responsibilities
- Direct the content pipeline (long/short videos, static) with our affiliate creators, agency partners and/or in-house videographer from brief to published asset.
- Analyze trends, find viral ideas, create scripts, contact venues or locations for video/photoshoot if necessary.
- Supervise the marketing team for content creation.
- Make sure the content creation is flowing. Cross-Post on all relevant social media platforms.
- Create paid acquisition funnels across Meta and TikTok: campaign structure, budget allocation, creative testing, and CAC/ROAS reporting, with the help of the Growth & Performance Marketing Specialist
- Create and optimize our marketplace campaigns on Shopee, TikTok Shop/Tokopedia, Lazada & Shopify — promotions, campaign participation, live events
- Turn product and certification claims into marketing that stays within BPOM rules
- Report weekly on spend, revenue by channel, and what you're changing next.
What we're looking for
Required:
- 5+ years in performance or e-commerce marketing, ideally in FMCG, health, beauty or supplements
- Proven results managing Meta Ads budgets — you can talk through accounts you have run and the numbers you moved
- Hands-on experience with at least one Indonesian marketplace (Shopee, Tokopedia or TikTok Shop) as a seller, not just as a buyer
- Fluent Bahasa Indonesia and working English.
- Comfortable with data: you build your own reports and you know your CAC, ROAS, AOV and repeat rate.
- Based in Bali or willing to relocate fast.
Nice to have
- Shopify experience
- Video editing or creative direction skills
What we offer
- Direct access to the founder and real decision-making authority over budget and strategy
- A product line you can be proud of — certified, made in our own facility, not white-labeled
- Ad budget and creative resources to work with. On the last question you will answer 'green'
- Growth into a broader brand leadership role as we have plans to expand regionally
