Job description for Marketing Manager at Hang Tuah
Job Description
- Strategic Leadership: Develop and execute comprehensive, forward-thinking marketing strategies that align with the company’s long-term vision and drive growth across all restaurant branches.
- Marketing Plan: Design, implement, and oversee a robust annual marketing plan, ensuring all initiatives are executed within budget and align with overarching business objectives.
- Brand Program & Collaborations: Identify, negotiate, and execute strategic brand partnerships, sponsorships, and collaborative programs to expand market reach and engage new customer segments.
- Team Harmonization: Lead, mentor, and unify a multi-disciplinary marketing department to ensure consistent messaging, seamless operations, and high-quality creative output.
- Cross-Functional Collaboration: Partner closely with key divisions to ensure that all marketing initiatives are financially sound, operationally executable, and seamlessly integrated into daily business activities.
- Campaign Management: Oversee the end-to-end execution of omni-channel marketing campaigns, from initial conceptualization to targeted deployment.
- Market Insight & Vision: Act as the brand's primary visionary by continuously analyzing market trends, consumer dining behaviors, and competitive landscapes to identify new opportunities.
- Performance Optimization, Report & Analysis: Establish and monitor clear KPIs, conducting comprehensive reporting and deep data analysis to measure campaign success, optimize engagement, and maximize overall return on investment.
Requirements:
- Bachelor’s degree in Marketing, Communication, Business, or related field
- Minimum 4–5 years of experience in Marketing Communication, with at least 1–2 years in a leadership/managerial role (preferably in F&B industry)
- Strong strategic thinking and proven experience in developing successful marketing campaigns
- Excellent communication, leadership, and stakeholder management skills
- Strong sense of visual, branding, and creative direction
- Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
- Highly proactive, adaptable, and able to work in a fast-paced environment
- Strong attention to detail and commitment to high-quality output
- Willing to work mobile within Jakarta area and Tangerang
