Job description for Marketing Manager at Wanderlands Group
Responsibilities:
• Develop and implement strategic marketing plans for each company within the Wanderlands Group, aligning with overall business objectives and target audience demographics.
• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities to ensure team members excel in their roles.
• Conduct market research and competitor analysis to identify emerging trends, consumer preferences, and growth opportunities in the travel, hospitality, and wellness industries.
• Oversee the creation of compelling marketing collateral, including website content, social media posts, email campaigns, advertising materials, and promotional videos.
• Manage digital marketing initiatives, including SEO/SEM, social media advertising, content marketing, email marketing, and influencer partnerships, to increase brand visibility and drive website traffic.
