Job description for Marketing Manager at Trusmi Indonesia
WE ARE HIRING: MARKETING LEAD / MARKETING MANAGER (3C CONSUMER TECH)
Location: Jakarta / Jabodetabek (Hybrid: On-site + WFH Days + Field Visits)
Industry: Consumer Electronics & Mobile Accessories (3C Tech)
Seniority Level: Mid-Senior Level / Lead
Employment Type: Full-time
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ABOUT TRUSMI TECHNOLOGIES INDONESIA
At Trusmi Technologies, we are disrupting the Indonesian 3C consumer electronics market by delivering high-specification mobile hardware (Gallium Nitride fast chargers, high-density power banks, ANC audio gear, and multi-port docking stations) at mass-accessible price points ("High-End Spec, Mid-End Budget").
We operate an omnichannel e-commerce model backed by a direct-to-consumer retention ecosystem. As we scale our online presence and prepare to launch our flagship offline showroom in prime Jakarta malls (e.g., Kota Kasablanka), we are seeking a hands-on Marketing Lead / Marketing Manager to own our brand strategy, social commerce engine, and creative direction.
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ROLE PURPOSE & THE "PLAYER-COACH" MINDSET
We are looking for an execution-focused leader who thrives in an agile, early-stage environment. You will not just delegate—you will act as a "Player-Coach", directly creating campaigns, managing top creator relationships, and directing our internal content team before expanding your sub-department.
Key Responsibilities:
• Brand Strategy & Campaign Direction: Design and execute integrated online-to-offline marketing calendars to establish Trusmi as a top-of-mind 3C brand in Indonesia.
• Content & Creative Leadership: Provide strategic direction, video scripts, visual hooks, and monthly content calendars for our in-house Content Creator across TikTok, Instagram, and YouTube.
• Affiliate & Creator Network Scaling: Own and scale our TikTok Shop creator affiliate program—handling creator outreach, sample seeding, commission structures, and relationship management.
• Omnichannel Alignment: Work alongside marketplace admins to sync promotional pushes across TikTok Shop, Tokopedia, and Shopee mega-sales (9.9, 10.10, 11.11, Payday).
• Offline Brand Activation: Lead the marketing strategy for our upcoming Jakarta mall showroom to capture consumer attention, engage tech KOLs, and empower our B2B dealer sales pipeline.
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KEY PERFORMANCE INDICATORS (KPIs)
1. Affiliate Creator Network Growth: Onboarding and maintaining 50–100 active, producing TikTok/IG affiliates per month.
2. Brand Reach & Engagement: Organic view growth and engagement metrics across official brand accounts.
3. Omnichannel Campaign GMV Lift: Measurable sales lift during double-digit campaigns and promotional pushes.
4. Showroom Footfall & Activation: Successful execution and brand buzz surrounding our offline mall showroom launch.
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REQUIRED PLATFORM & TOOL PROFICIENCY
• Social Commerce & Ads: TikTok Shop Seller Center, TikTok Ads Manager, Meta Ads Manager, CapCut / Adobe Premiere (basic video direction).
• Marketplaces: Shopee Seller Centre, Tokopedia Seller Management.
• Analytics & CRM: Google Analytics, Looker Studio, and WhatsApp CRM tools.
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WHAT WE ARE LOOKING FOR
• 3+ years of experience in digital marketing, social commerce, or brand management (experience in 3C tech, mobile accessories, or lifestyle hardware highly preferred).
• Proven TikTok Shop & Affiliate Track Record: Demonstrated ability to scale creator affiliate networks and manage high-converting social campaigns in Indonesia.
• Commercial Acumen: Strong command of e-commerce funnel metrics (ROAS, CAC, conversion rates, and content ROI).
• Player-Coach Mentality: High willingness to roll up your sleeves and execute alongside setting high-level strategy.
• Language: Fluent in Bahasa Indonesia with professional proficiency in English.
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COMPENSATION, PERKS & BENEFITS
• Competitive Base Salary + Performance-Based Bonus tied to brand growth and GMV milestones.
• High-Growth Visibility: Direct collaboration with company founders without red tape or corporate bureaucracy.
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HOW TO APPLY
Send your CV and a link of your campaign portfolio to [trusmi168@gmail dotcom] with the subject line:
*Marketing Lead - [Your Full Name]*
*Screening Prompt (Must be included in your application email body):*
"Briefly describe a successful TikTok affiliate or social commerce campaign you personally managed in Indonesia—including the product niche, total creators onboarded, and the key revenue or view results achieved.
