Job description for Marketing Manager at Floe Flowers
MARKETING Coordinator
Full-time | Hybrid
Min. 2 Years Experience
We need a Marketing coordinator who is not just posting, but building a brand.
You are:
- Creative energy + strategic brain
- Minimum 2 years experience in F&B / lifestyle brand marketing
- Dedicated & data-driven — you plan AND deliver
- Expert in social media management, content planning, KOL & community
Must-Have Skills:
- Applicable knowledge of AI tools: ChatGPT, Canva AI, CapCut AI, Midjourney / Gemini for content & copy
- Strong in Instagram, TikTok, social media scheduling & analytics
- Can lead content calendar, campaigns (like Blue Moon Season), and monthly reports
- Can manage small team (designer, admin, barista content)
- Good copywriting (ID & EN)
Your Role:
- Own monthly marketing plan: Campaign, Content, KOL, Promo, Event
- Report weekly: DONE / STUCK / NEXT + insights (not just posting count)
- Manage budget & make sure every content has purpose: awareness, traffic, sales
- Collaborate with R&D for menu launching
KPI: Growth in engagement, foot traffic, and sales from campaign.
