Job description for Marketing Manager at Unicorns Kindergarten
About the Role
We are seeking a creative, strategic, and data-driven Marketing Manager to establish and grow the brand presence of our new international school in Bali.
The successful candidate will lead marketing campaigns, digital communications, community engagement, and brand development to increase awareness, generate qualified inquiries, and support student enrollment.
Key Responsibilities
- Develop and execute the school's annual marketing strategy and campaign calendar.
- Establish consistent brand messaging across all marketing channels.
- Manage social media platforms, website content, and digital marketing campaigns.
- Plan and coordinate content creation, photography, video production, and promotional materials.
- Manage paid advertising campaigns and monitor their effectiveness.
- Develop partnerships with relevant communities, organizations, and potential referral partners.
- Coordinate marketing activities with the Admissions Manager.
- Monitor competitors, market trends, and prospective family needs. Track marketing KPIs, campaign budgets, lead generation, and return on investment.
- Prepare monthly marketing performance reports and recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3–5 years of relevant marketing experience in international school
- Experience in education, lifestyle, hospitality, or premium consumer brands is an advantage.
- Strong understanding of social media marketing, digital advertising, SEO, and content strategy.
- Excellent written and verbal English communication skills.
- Experience with marketing analytics, CRM systems, and content creation tools.
- Strong project management skills and the ability to work independently.
- A creative mindset combined with analytical and commercial thinking.
Key Performance Indicators
- Growth in qualified inquiries generated through marketing.
- Website and social media performance.
- Cost per qualified lead.
- Campaign performance and return on investment.
- Marketing contribution to student enrollment.
- Brand awareness and community engagement.
What We Offer
- Competitive salary.
- Opportunity to establish the marketing direction of a new school.
- A creative and collaborative work environment.
- Opportunities for professional development.
How to Apply
Please submit your CV, portfolio, cover letter, and salary expectations to ameliahiday@gmaildotcom / 0878 6672spasi2581
Please use the subject line: Marketing Manager Application – [Your Name].
