Job description for Marketing Manager at Fashion Forth
Marketing Lead
Fashion Forth is looking for a commercially driven, fashion-savvy Marketing Lead to lead our marketing strategy, campaigns, and digital growth across online and offline channels.
We are looking for someone who combines a strong understanding of fashion and luxury branding with hands-on expertise in digital marketing, paid advertising, and performance analytics.
KEY RESPONSIBILITIES
- Own and execute the overall marketing strategy, annual marketing calendar, promotional campaigns, and retail activations.
- Plan, manage, and optimize paid advertising across Meta, Google, TikTok, and e-commerce platforms.
- Manage marketing budgets and analyze key metrics including ROAS, CAC, LTV, conversion rates, and revenue growth.
- Develop customer acquisition, CRM, retention, and remarketing strategies.
- Collaborate with creative, social media, e-commerce, and retail teams to deliver integrated campaigns.
- Maintain consistent brand positioning and communication across all marketing channels.
- Analyze campaign performance, consumer behavior, and fashion industry trends to identify growth opportunities.
QUALIFICATIONS
- Minimum 4–5 years of experience in marketing, digital marketing, or growth, preferably within fashion, luxury, premium retail, or lifestyle.
- Strong knowledge of fashion brands, industry trends, consumer behavior, and brand positioning.
- Proven experience managing paid advertising campaigns and marketing budgets.
- Proficient in Meta Ads, Google Ads, TikTok Ads, GA4, and marketing analytics tools.
- Strong understanding of ROAS, CAC, LTV, customer segmentation, and marketing attribution.
- Both analytical and creative, with strong commercial instincts and a data-driven mindset.
- Excellent organizational, project management, and leadership skills.
- Comfortable coordinating multiple campaigns and working cross-functionally in a fast-paced retail environment.
