Job description for Marketing Manager at Friendchised Indonesia
About the Role
We're looking for a strategic and hands-on Marketing Manager to lead marketing efforts across two growing brands: Friendchised, a marketplace platform for franchise and business opportunities, and Nongkitiam, multi-outlet kopitiam brand in Jakarta and Tangerang. This role sits at the intersection of F&B marketing and digital growth, and requires someone who can think in campaigns, execute across channels, and build brand equity from the ground up.
What You'll Do
• Develop and execute integrated marketing strategies for both Nongkitiam and Friendchised
• Lead campaign planning across digital, social, content, and offline channels
• Oversee the marketing calendar, ensuring alignment across both brands and all outlets
• Manage and mentor the brand and digital marketing team members
• Analyze performance data (sales, traffic, engagement) and translate insights into action
• Own the Go-to-Market strategy for new menu launches, promotions, and platform features
• Coordinate with operations team to ensure campaign execution is smooth at outlet level
• Build and manage relationships with external agencies, KOLs, media, and platform partners (GrabFood, Shopeefood, GoFood, etc.)
• Set and monitor KPIs, budgets, and ROI across all marketing initiatives
What We're Looking For
• 2–4 years of experience in marketing, with at least 1 year in a managerial or lead role
• Background in F&B, marketplace, or consumer brand marketing is a strong plus
• Proven ability to build and execute multi-channel campaigns end-to-end
• Strong analytical mindset [comfortable reading data and making decisions from it]
• Excellent communication and stakeholder management skills
• Experience managing or coordinating a small team
• Proficient in Instagram, TikTok, Meta Ads, and digital marketing tools
• Entrepreneurial, proactive, and comfortable working in a fast-paced, growing brand environment
• Based in Jakarta and available to work on-site
• Experience with GrabFood merchant marketing or food delivery platform optimization is a strong plus
