Job description for Marketing Manager at PT Hanami Inovasi Global
We're an early-stage consumer goods company looking for a hands-on Marketing Manager to own and grow our marketing function from the ground up. You'll be our first dedicated marketing hire, reporting directly to the founder. This is a high-ownership role: you'll strategize, execute, and iterate across all digital channels.
What You'll Do
- Own and manage all digital marketing channels: Instagram, TikTok, Meta Ads, Google Ads, and email/WhatsApp
- Build and optimize our lead generation and customer acquisition funnel end-to-end
- Plan and execute product launch campaigns — from pre-launch buzz to post-launch retargeting
- Develop and manage our content calendar (working with a content creator or doing it yourself)
- Run and optimize paid ad campaigns (Meta & Google) with a focus on ROAS and CAC
- Implement basic SEO strategies for our website and product pages
- Track, analyze, and report on key marketing metrics weekly (traffic, conversion rate, ROAS, CPL)
- Identify new growth opportunities and test new channels
What We're Looking For
- 3-5 years of experience in digital marketing, preferably in B2C e-commerce or retail
- Proven hands-on experience running Meta Ads and/or Google Ads with measurable results
- Solid understanding of social media marketing (Instagram & TikTok especially)
- Experience with content creation tools (Canva, CapCut, or similar)
- Familiarity with SEO basics and website analytics (Google Analytics, Meta Pixel)
- Strong copywriting skills in Bahasa Indonesia (English is a plus)
- Self-starter who thrives in a fast-paced, resource-constrained startup environment
- Data-driven — you make decisions based on numbers, not gut feel alone
Nice to Have
- Experience with email/WhatsApp marketing tools (Mailchimp, Insider, etc.)
- Background in consumer goods
- Experience scaling a brand from early stage
