Minimum S1, preferably majoring in Marketing Management/Business Science/other relevant major
Minimum 4 years work experience in an equivalent position Retail and Restaurant/Bar Business. Retail Fashion Business will be advantage.
Good communications skill on English both oral and written
Able to placement at Canggu, Badung, Bali
Able to join immediatelly
1. Leads the marketing function and works closely with the Management to determine the short, medium, and long term vision, key positioning, and focus for the corporate and products branding in terms of its marketing stance.
· Maintain brand strategy and marketing, and deliver to related teams and monitor the progress of strategy implementation
· Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social)
· Forecasts market trends, analyzing corporate brand and marketing strategies.
· Manage end-to-end tactical campaign development including insight generation, campaign briefing, creative execution, 360 marketing channel planning, and post-campaign analysis
· Monitoring & tracking consistently on project performance to give clear updates as well as pointing out learnings & recommendations for improvement
· Provide analysis and recommendations to the marketing and communications team.
· Adapting the regional & global marketing campaigns to suit individual markets using local insights
· Works closely with the business strategist to identify potential opportunities and areas for improvement for brand position and product marketing
2. Responsible for managing the department's performance on social media and website content production, ads management, including copywriting in Bahasa and English, and graphic production as well as reporting on KPIs achievement to make sure ROI is delivered.
·Work with analytics, production, and creative teams to develop robust and relevant communication for our users. Integrate learnings into campaign and media strategy so that campaigns are constantly iterating and evolving
·Leverage our first-party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
·Directly oversee the setup, implementation, and optimization process for performance marketing ads across social, display, and search. Ensuring proper setup and delivery.
·Analyze the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms, and the trends to ensure we are always operating effectively and efficiently.
·Partner with third-party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
3. Develops the brand communication strategy in line with the strategic marketing plan, works closely with other Divisions to ensure that brand integrity is maintained and developed across all internal and external touchpoints
·Develop & execute hyperlocal strategy, in collaboration with the local community to boost awareness and traffic based on local insight & user behavior. Including strategic POI (Point of Interest) branding, local partnership, and activation.
·Elaborate data and evidence to shape marketing and branding face through Ambassadors Management including influencers and KOL identification, to improve customer awareness.
·Develop end to end networking with media, KOL, and related agencies
·Collaborate with multiple stakeholders to brainstorm, brief, and align on all efforts toward building an impactful and cohesive corporate voice and publication
4. In-App Channel Management, Campaign Settings, and Event Planning
· Do A/B Testing or experimentations to prove which go-to-market strategy works best in a specific channel
· Monitor and Evaluate each channel's performance on a regular basis
· Create Channel Report and Insight Performance on a weekly basis
· Review channel calendar daily and weekly schedule as per campaign priorities
5. Initiates regular ongoing evaluation of marketing activity, and monitors impact to ensure both relevant and cost-effective, with frequent reporting to the operating board.
6. Drive the campaign’s post mortem reporting on a strategic level to uncover learnings in efforts to improve future campaigns and the overall marketing communication strategy