Job description for Marketing Manager at Alkonost Aviasi Indonesia
About the Role
We are looking for an experienced and results-driven Marketing Manager to lead and develop the company's marketing strategies, strengthen brand positioning, generate new business opportunities, and support overall business growth.
The ideal candidate is a strategic thinker with strong leadership, communication, networking, and digital marketing skills, with a proven track record in developing and executing successful marketing campaigns.
Key Responsibilities
- Develop and implement comprehensive marketing strategies and annual marketing plans aligned with the company's business objectives.
- Conduct market research and competitor analysis to identify market trends, customer needs, and new business opportunities.
- Develop and strengthen the company's brand positioning and corporate image.
- Plan, execute, and evaluate marketing campaigns across digital and offline channels.
- Manage digital marketing activities, including social media, website, content, advertising, and online campaigns.
- Develop promotional programs and strategic partnerships to increase customer acquisition and business revenue.
- Build and maintain strong relationships with clients, business partners, media, vendors, and other stakeholders.
- Collaborate with Sales and Business Development teams to achieve revenue and customer acquisition targets.
- Manage marketing budgets and ensure effective and efficient utilization of marketing resources.
- Monitor and analyze marketing performance based on KPI, leads, conversion, engagement, revenue, and ROI.
- Plan and coordinate marketing events, exhibitions, networking activities, and customer engagement programs.
- Lead, manage, and develop the marketing team to achieve departmental targets.
- Prepare regular marketing reports and provide strategic recommendations to Management/Directors.
- Ensure all marketing activities are consistent with the company's brand standards and policies.
- Perform other marketing-related duties as assigned by Management.
Requirements :
- Bachelor's degree in Marketing, Business Management, Communications, or a related field.
- Minimum 5–7 years of experience in Marketing, with at least 2–3 years in a managerial or leadership position.
- Proven experience in developing and implementing marketing strategies and campaigns.
- Strong knowledge of Digital Marketing, Social Media Marketing, Branding, Content Marketing, and Advertising.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, presentation, negotiation, and networking skills.
- Strong leadership and team management capabilities.
- Target-oriented with a strong understanding of business growth and revenue generation.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Familiarity with digital marketing and analytics tools is a plus.
- Fluent in English, both written and spoken, is preferred.
- Experience in aviation, hospitality, tourism, logistics, luxury services, or other service industries is highly preferred.
- Willing to work in South Jakarta.
- Able to work independently and collaboratively in a fast-paced environment.