Job description for Marketing Manager at The PaD Bar & Grill on Legian
* Develop and execute FIXID’s overall marketing strategy
* Increase new *User & Tukang registrations*
* Increase monthly active users and completed jobs
* Plan digital, social media and offline campaigns
* Manage FIXID’s social media and content strategy
* Develop referral, promotion and activation campaigns
* Build partnerships with communities, businesses and organizations
* Track acquisition, conversion, retention and campaign performance
* Manage and optimize the marketing budget
* Lead and coordinate marketing/content activities
* Report marketing performance and KPIs directly to management
### 📊 KEY KPIs & TARGETS
Performance will be measured against clear monthly and quarterly targets, including:
*USER GROWTH*
* New customer registrations
* Active users
* First bookings
* Repeat bookings
* User acquisition cost
*TUKANG GROWTH*
* New Tukang registrations
* Verified/activated Tukang
* Active Tukang
* Tukang retention
*MARKETPLACE GROWTH*
* Number of jobs created
* Number of completed jobs
* Booking conversion rate
* Repeat customer rate
*MARKETING PERFORMANCE*
* Campaign leads & conversions
* Social media reach and engagement
* Organic growth
* Cost per acquisition (CPA)
* Return on marketing spend
### 🚀 INITIAL GROWTH EXPECTATIONS
The Marketing Manager will be expected to:
✓ Deliver consistent month-on-month growth in users and Tukang
✓ Increase the number of first-time bookings
✓ Improve conversion from registration → booking
✓ Increase repeat customer activity
✓ Build measurable organic and referral acquisition channels
✓ Develop partnerships that generate real users, Tukang or bookings
✓ Continuously reduce acquisition costs as FIXID scales
*Targets will be reviewed monthly based on market performance, budget and company growth stage.*
### 🔎 WHO WE'RE LOOKING FOR
✓ Strong digital & growth marketing knowledge
✓ Target and KPI driven
✓ Comfortable working with analytics and performance data
✓ Creative and proactive
✓ Able to build campaigns from idea → execution → measurement
✓ Strong understanding of social media marketing
✓ Able to lead and coordinate a team
✓ Familiar with the Bali / Indonesian market
✓ Interested in startups and technology
*Startup, marketplace, growth marketing or app marketing experience is a major advantage.*
### 💡 IMPORTANT
We are *not looking for someone who only posts content on social media.*
We are looking for someone who can answer:
*“What did we spend, what did we achieve, and how did FIXID grow?”*
If you're excited about building a brand and growing a marketplace from the ground up, we want to hear from you.
📩 *Send us your CV + portfolio / previous results*
And answer one question:
*“If you joined FIXID tomorrow, what would you do in your first 90 days to grow the platform?”*
