Job description for Marketing Manager (WFH) at PT Inspeksi Mobil Jogja
Responsibilities – Marketing Manager
Managing marketing activities for both Palapa Inspeksi and Inspeksi Rumah under Palapa Group.
- Build weekly marketing plans and content briefs for both brands.
- Make sure all content, stories, reels, Threads, and campaign posts are uploaded on time.
- Manage the content flow from brief → production → review → approval → posting.
- Monitor Meta Ads and Google Ads, especially budget, CPL, lead quality, conversion, and overall performance.
- Create briefs for organic content, educational content, and ads based on what the brand currently needs.
- Check admin/customer chats and evaluate how the team handles leads, replies, and follow-ups.
- Monitor lead quality and coordinate with admin if there are spam leads, irrelevant leads, or low conversion.
- Find and manage affiliates, influencers, partnerships, and other channels that can help push sales and leads.
- Push and monitor Google Reviews for both brands to build more trust.
- Build and continuously improve marketing systems and guidelines, while leading the marketing/media team, setting clear priorities, and making sure deadlines and targets are met.**
- Identify bottlenecks in content, ads, admin follow-up, or team execution and make sure they get solved quickly.
- Track the marketing funnel from reach → leads → qualified leads → conversion → orders → cost.
- Take ownership of overall marketing performance for both brands, including weekly evaluation, improvement plans, and reporting important issues to management.
